Affiliate Marketing Industry News Roundup 4-21-2020

“With billions of people at home, e-commerce has taken on a new significance in consumers’ lives. But online shopping is not without its own physical footprint.”

CJ Affiliate COVID-19 Network & Consumer Trends Report

“CJ Affiliate has recently created a COVID-19 Network & Consumer Trends Report. According to the CJ, ‘this report includes network-wide data and sector-specific analysis to provide visibility into recent consumer behavior. It will be updated weekly and will remain accessible over the coming weeks.’ The data will prove valuable to any affiliate wanting to keep an eye on the latest changes and how it is affecting the industry, different verticals, and much more.”

Coupon Affiliate Marketing More Important as Economy Swings Down

“In this article, we will share the best coupon affiliate marketing strategies. Combining what we learned about consumer behavior during a poor economy with data from a survey polling the top coupon affiliate sites on the net”

Selecting the Right Partners to Drive Incrementality

“What makes the right affiliate partner mix to deliver incrementality? Who do we recruit? How do we recruit? What’s our strategy? These are not easy questions to answer in the affiliate space, as recruitment is and will continue to have challenges for most affiliate programs. In addition, each affiliate program, vertical, and partner mix are all unique.

I like to view these questions through the perspective of one of my favorite pastimes – the game of chess.”

Creatives Affiliates Can Repurpose: Affiliate Marketing Tips (with Checklist)

“In this post, I’ll show you what creatives to focus on and how to design them for maximum impact. Plus, I’ll give you a checklist you can send to affiliates to help them repurpose your content quickly and easily.”

Affiliate: A Bright Spot Among Dark Clouds

“In today’s climate, more than ever, marketing dollars need to be invested wisely. With Q2 ad budget cuts projected in other channels including search, marketers need to find a safer place to invest that can also ensure their messages are getting through to broad audiences at every phase of their buyer’s journey. Affiliate offers a bright spot.

A recent Commerce Next survey confirms retail marketers are decreasing investment levels in primary paid media channels and are shifting dollars into channels that are performance oriented and effective in improving customer retention.”

Adapting to Remote Work

“Here are some posts and thoughts from Industry Champions and PMA members around the newly hot topic of Remote Work and COVID-19 specifically:”

Partners Going Above and Beyond to Support the Performance Marketing Community

“With all the headlines at the moment on the Coronavirus pandemic, and the way we do business continues to shift, we wanted to put a positive spin and highlight the partners in the performance marketing community that are making a difference in supporting brands, publishers, consumers and NHS staff during these times.”

Offline to online: How affiliate programmes are helping retailer’s recoup revenue

“Our team of experts share three ways brands are using the affiliate channel to generate sales online to help compensate for lost in-store revenue.”

The Amazon Effect: Awin Group’s take on its recent announcement

“Awin’s Global Strategy Director Kevin Edwards sat down with our US Partner Acquisition & Development Manager Jeannine Crooks to get her take on Amazon’s announcement and how the Awin Group is readily available to assist Amazon affiliates now looking for a better home for their performance marketing activity.”