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September 8, 2020
Affiliate Marketing News 09-08-20
The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
Justice Department to File Antitrust Charges Against Google
Not strictly affiliate news, but a breakup of Google, however far away, would surely have major repercussions for all of online advertising.
Source: DailyMail.co.uk
Best Practices: CJ on Paid Placements
“Investment proposals are custom recommendations, presented by publishers, for advertisers, to secure additional exposure on their promotional properties i.e. homepage placement, social channels, weekly newsletter.”
Source: CJ
Best Practices: Impact on Email Outreach
Think Like a B2B Marketer, Get the List Right, Segment and Personalize, Tailor, and Test, or TLB2BMGLRSPTT
Source: Impact
The Good and Bad of Apples SKAdNetwork vis a vis Fraud
Apple’s homegrown attribution solution could enable fraud.
Source: Acceleration Partners