Affiliate Marketing Industry News Roundup 07-07-2020

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affiliate marketing industry news roundup

Affiliate Marketing News 7-7-20

The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post. 


 

Digital Media Solutions Acquires Smarter Chaos

DMS has acquired Smarter Chaos – congratulations to Matt and Stu and everyone else!

Source: SmarterChaos.com


Publisher Discovery Receives Major Investment 

PD, a partner of FMTC, announced an investment round of £800,000. Congratulations to Tom and the gang!

Source: PerformanceIN


 

Awin Tool Overview

This actually has the somewhat unexciting title “Five simple steps to become a successful Awin publisher” but it’s a nice overview of their toolset.

Source: Awin.com


CJ White Paper: ‘Affiliate is Awesome’

Affiliate shoppers converted at 46% more and spent 23% more compared to the non-affiliate group. Free to read, no email required.

Source: CJ.com


Advice for Publishers on CCPA

“If a business has a direct relationship with consumers and sells their personal information to third-party companies, it should provide a notice at the time of collection and include a “Do Not Sell My Personal Information” button on its website that allows California users to opt out of that sale.”

Source: AdExchanger.com


Gartner CMO Spend Survey Puts Affiliate Ahead of Email and Paid Search

Partner Channel/Affiliate Marketing comes it at 9.0% compared to Email Marketing and Paid Search at 8.9% and 8.6%, respectively.

Source: MediaPost

If you have an affiliate industry story to share, let us know!

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