Affiliate Marketing Industry News Roundup 05-28-2021

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Affiliate Marketing News Roundup

Affiliate Marketing News 05-28-21

Cryptos! Love ‘em or hate ‘em, they’re part of reality. Here’s more on that and more to get you off to a great start to the holiday weekend, marketers!

FMTC News

Tips for a Winning Coupon Marketing Strategy in 2021

Does coupon marketing still work in 2021? Yes, absolutely. A thousand times over. It’s no wonder, a 94% rise in coupon redemption is expected by 2022 according to Juniper Research.

Source: FMTC

M&A, New Entrants, and Features

Cashed-Up Laybuy Poised for UK Growth Spurt

It’s been a tough six months on the share market for New Zealand-based buy now, pay later (BNPL) company Laybuy Group, but a $35 million placement has topped-up the company coffers and positioned the company nicely for expansion in its key growth market of the United Kingdom – an opportunity that is “under-appreciated” by the market, says Laybuy managing director Gary Rohloff.

Source: Sharecafe

Invoca acquires DialogTech, expands its conversation intelligence platform

Two leaders in the AI-powered call tracking and analytics space came together today as Invoca announced the acquisition of DialogTech. The two companies, operating as Invoca, will become the largest conversation intelligence platform in the market, with more than 2,300 customers and $100 million in revenue. The combined customer base will track across telecom, healthcare, senior care, and financial services, among other verticals.

Source: MARTECH RECORD

Best Practices, Explainers, and Predictions

Fintech And Affiliate Marketing – What You Need To Know

As a consumer, before buying any new product, we judge the product effectiveness by taking recommendations from credible sources. Based on this sentiment analysis, companies launching their products look for influential blogging sites, social media pages, and vloggers to affiliate their product, thus increasing the brand value and sales.

Source: INFLUENCIVE

What is the size of the affiliate market? And other questions we attempt to answer.

Martech Record’s rough estimate of Impact’s revenue is somewhere between $60-$90M. That number includes recent acquisitions and is based largely on conversations with industry insiders and financial service professionals. For the purpose of this back-of-the-envelope process, we’ll split the difference and say $75M.

Source: MARTECH RECORD

The YouTube Terms of Service are changing – how does this affect affiliates?

YouTube has promised that these Terms of Service should not significantly alter the way in which users can access the platform or make use of the wider service. However, it is still wise to be aware of the incoming changes. This means that you could potentially make changes to how you interact with YouTube if necessary.

Source: AffiliateINSIDER

Events, Webinars, and Podcasts

FutureTech: what do the next couple of innings of affiliate growth look like?

What products will help publishers and brands scale their affiliate programs in the next inning of industry growth? George Whitfield and Walter Haas III, two entrepreneurs, join us on June 10th at 3pm to talk about next generation technology that leverages AI and social connections. Register to learn what is coming next and how you can prepare to adapt your marketing strategies.

Source: MARTECH RECORD

Impact to host Partnerships Experience 2021 in June across the US, EMEA and APAC

The four-week, virtual event, PX 2021, is set to educate and inspire thanks to interactive content built around key partnership marketing themes.

Source: MARTECH RECORD

Case Studies, Profiles, and Awards

A day in the life of… Josh Partridge, Managing Director & VP UK and Co-Head of EMEA at Verizon Media

Josh Partridge is Managing Director & VP UK and Co-Head of EMEA at Verizon Media. We recently caught up with him to find out what it has been like taking on his role during the pandemic.

Source: Econsultancy

Performance Marketing Awards 2021 Shortlist Announced

We are delighted to unveil the 2021 Performance Marketing Awards Shortlist; recognizing the very best in performance marketing and celebrating innovation, creativity, and success within the industry.

Source: PERFORMANCE MARKETING AWARDS

The Top 5 Blockchain Affiliate Programs in 2021

Cryptocurrencies are among the most versatile and dynamic options on today’s financial market. For content creators, blockchain affiliate programs offer an opportunity to accumulate these currencies. Throughout 2020, the crypto market skyrocketed to new heights, driven by investors’ fear of macroeconomic instability. By the end of the year, the collective market valuation had jumped to $760 billion – increasing by more than 200%.

Source: packwired

If you have an affiliate industry story to share, let us know!

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