Affiliate Marketing Industry News Roundup 03-02-2021

Affiliate Marketing News 03-02-21

The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post. 

Awin Acquires Attribution Technology SingleView

SingleView offers brands an agnostic view of the effectiveness of all media channels.

Source: Awin

Why You Only Need One Affiliate Provider

Failing to enact due diligence in researching pros and cons of working with multiple providers and simply defaulting to the more-is-better mentality, can prove detrimental in terms of time, resources and bandwidth.

Source: Pepperjam

Affiliate Tracking – What You Need to Know

Affiliate tracking needs to be properly optimized and adjusted so you can gain as much value from it as possible.

Source: Affiliate Insider

Addressing the Need for Diversity, Equity, & Inclusion in Affiliate

Leaders from across the digital ad industry attempt to shed light on how they’re navigating today’s heightened discussions on systemic racism and ways we can all drive meaningful and lasting change.

Source: CJ

How an Affiliate Management Agency Strengthens Your In-House Affiliate Team

Five ways that a “hybrid” approach to affiliate program management can make life easier for your in-house affiliate marketing team while strengthening your affiliate program and business overall.

Source: Acceleration Partners

Awin Report 2021 Examines How Affiliate Industry is Fueling Surge in eCommerce Sales

During a tumultuous year, businesses sought solace in the adaptability and creativity of the affiliate channel.

Source:ShareASale

If you have an affiliate industry story to share, let us know!