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Affiliate Roundup: YouTuber Criticized for Misunderstanding Paypal Honey’s Practices, Google Policy Shift, PartnerBoost News, & More

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The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer

This week in FMTC’s Affiliate Roundup: YouTuber MegaLag has been criticized for misunderstanding PayPal Honey’s practices. Google’s new policy allowing device fingerprinting for advertisers has sparked debate over privacy and its impact on digital advertising. PartnerBoost and Partnerize expand access for Amazon sellers.


Levanta remains essential for creators by offering higher commission rates and a longer 14-day cookie duration for specific product links, making it a valuable tool for targeted affiliate marketing strategies. 

• The Performance Marketing Association’s updated whitepaper, “How Attribution Models Affect an Affiliate Program,” examines how different attribution models impact affiliate marketing strategies.

• YouTuber MegaLag’s video accusing PayPal Honey of unethical practices is critiqued for inaccuracies and misunderstanding standard affiliate marketing practices like last-click attribution.

• Google’s recent policy change to permit device fingerprinting for companies using its advertising products, effective February 16, has sparked debate over its implications for user privacy and the digital advertising ecosystem.

Awin and ShareASale have partnered with browser extensions to enhance attribution accuracy in affiliate marketing, ensuring fair credit distribution among partners.

• The Verge’s Helen Havlak advises publishers to adapt to Google’s search changes by focusing on direct audience sales through Vox Media’s Concert marketplace.

PartnerBoost and Partnerize have partnered to provide Amazon sellers with access to Partnerize’s extensive publisher network.

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