Affiliate Roundup: Targeted Coupons, British Shopping, & More

The Most Interesting Happenings in Affiliate, in 7 Bullet Points or Fewer

This week in FMTC’s Affiliate Roundup: Amazon offers even more ways to target shoppers, UK consumers show their preferences for a good deal, and Buy Now Pay Later continues to grow.

• Studies show coupons are not “a bygone era” — and are even on the rise.
  
• UK shoppers report prioritizing a good deal, loyalty rewards, and employee welfare when choosing brands.
  
• Amazon expands its targeted-coupon categories, offering more opportunities for brands to connect with consumers.
  
• Big Tech’s ad transparency falls short, hindering research and accountability.
  
• Advertisers, frustrated by Meta’s bugs and lack of compensation, consider spending elsewhere.
  
• BNPL is growing its customer base — and finding stiffer competition.
  
• There are several factors to consider when integrating affiliate efforts into email marketing.