Affiliate Roundup: Taking Affiliate On the Go, Google Discounts(?), FTC Fines, and More

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This week in FMTC’s Affiliate Roundup: announces a major collaboration, while a veteran of other networks joins a familiar podcast. Learn some tips and tricks about mobile affiliate and what affiliate and PR have in common. In tech-related news, Google will begin bypassing affiliate search results and James Little teaches us about using ChatGPT to build websites.

Features partners with YouTube to increase revenue for brands and creators with affiliate marketing

The new collaboration allows merchants and creators alike to earn more affiliate revenue.


M&A, New Entrants, & Raises

Reaching & Converting Users with Mobile Affiliate Marketing

Read more data, how-tos, and challenges for mobile affiliate marketing.

Source: AppLovin

Best Practices, Explainers, & Opinions

What modern PR pros need to know about affiliate marketing

Ben argues that affiliate is now necessary for success.

Source: Muck Rack

FTC Targets Influencers For Promoting Trade Associations On TikTok And Instagram

The FTC expects fines to top $50,000.

Source: The Performance Marketing Association

Case Studies, Profiles, & Awards

Google is Competing with Discount Providers, What Does This Mean for Affiliate Marketing?

The search engine will now highlight discounts in-house — which could leave affiliate in the dust.

Source: Hello Partner

How I built a website and browser extension via AI without having to write a line of code

James explains a good use case for AI (and how it won him over in the process).

Source: James Little

Events, Webinars, & Podcasts

Profitable Performance Marketing — Mass Media Publishers and Affiliate Marketing with Nick Marchese

Nick, a veteran of ShareASale and Rakuten, discusses the industry with host James.


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