This week in FMTC’s Affiliate Roundup: impact.com announces a major collaboration, while a veteran of other networks joins a familiar podcast. Learn some tips and tricks about mobile affiliate and what affiliate and PR have in common. In tech-related news, Google will begin bypassing affiliate search results and James Little teaches us about using ChatGPT to build websites.
impact.com partners with YouTube to increase revenue for brands and creators with affiliate marketing
The new collaboration allows merchants and creators alike to earn more affiliate revenue.
M&A, New Entrants, & Raises
Reaching & Converting Users with Mobile Affiliate Marketing
Read more data, how-tos, and challenges for mobile affiliate marketing.
Best Practices, Explainers, & Opinions
What modern PR pros need to know about affiliate marketing
Ben argues that affiliate is now necessary for success.
Source: Muck Rack
FTC Targets Influencers For Promoting Trade Associations On TikTok And Instagram
The FTC expects fines to top $50,000.
Source: The Performance Marketing Association
Case Studies, Profiles, & Awards
Google is Competing with Discount Providers, What Does This Mean for Affiliate Marketing?
The search engine will now highlight discounts in-house — which could leave affiliate in the dust.
Source: Hello Partner
How I built a website and browser extension via AI without having to write a line of code
James explains a good use case for AI (and how it won him over in the process).
Source: James Little
Events, Webinars, & Podcasts
Profitable Performance Marketing — Mass Media Publishers and Affiliate Marketing with Nick Marchese
Nick, a veteran of ShareASale and Rakuten, discusses the industry with host James.