This week in FMTC’s Affiliate Roundup: A major addition to Instagram’s profiles will likely please creators on the platform. Meanwhile, another tech giant continues exploring new avenues and a legal decision reinforces disclosing paid sponsorships. All this and more below!
Best Practices, Explainers, and Opinions
Affiliate Marketing Needs a Trade Body: How Do We Get There?
Kevin Edwards makes a case for a “strong, collective voice” to further the industry for the better.
Source: Hello Partner
Case Studies, Profiles, and Awards
NAD Eyes Affiliate Marketing
A recent investigation by the National Advertising Division reminds us of the importance of disclosing sponsorships.
Source: Ad Law Access
Instagram takes on Linktree and others with support for up to 5 ‘links in bio’
An Instagram feature long requested by creators finally debuts.
Google’s FLEDGE rebrands as ‘Protected Audience API’ as the tech giant continues Privacy Sandbox trials
Check out some results behind Google experiments as tracking cookies potentially phase away.