Affiliate Roundup: Sponsorships, Links in Bio, & More

This week in FMTC’s Affiliate Roundup: A major addition to Instagram’s profiles will likely please creators on the platform. Meanwhile, another tech giant continues exploring new avenues and a legal decision reinforces disclosing paid sponsorships. All this and more below!

Best Practices, Explainers, and Opinions

Affiliate Marketing Needs a Trade Body: How Do We Get There?

Kevin Edwards makes a case for a “strong, collective voice” to further the industry for the better.

Source: Hello Partner

Case Studies, Profiles, and Awards

NAD Eyes Affiliate Marketing

A recent investigation by the National Advertising Division reminds us of the importance of disclosing sponsorships.

Source: Ad Law Access

Affiliate Adjacent

Instagram takes on Linktree and others with support for up to 5 ‘links in bio’

An Instagram feature long requested by creators finally debuts.

Source: TechCrunch

Google’s FLEDGE rebrands as ‘Protected Audience API’ as the tech giant continues Privacy Sandbox trials

Check out some results behind Google experiments as tracking cookies potentially phase away.

Source: Digiday