Affiliate Roundup: Snapchat Launches Affiliate Program, ChatGPT Adds Shopping Features, & Linktree Unveils New Monetization Tools for Creators

This week in FMTC’s Affiliate Roundup: Snapchat’s new affiliate program rewards users for referring new advertisers, aiming to drive ad sales through community promotion. ChatGPT is adding non-sponsored shopping features with personalized recommendations, hinting at potential Shopify integration. Linktree introduced monetization tools for creators, including course sales, digital products, brand links, and affiliate storefronts, all managed via a unified wallet.

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• ​Google is keeping third-party cookies in Chrome, sparking mixed industry reactions.

​• Snapchat has launched an affiliate program that rewards users for referring new advertisers to its platform, aiming to boost ad sales through community-driven promotion. 

​• At the 2025 US Partnership Awards, Rakuten Advertising led with five wins, Partner Commerce secured two, Inflektion was honored for innovation, and Sommer Urias received the Industry Legend award.

• AdExchanger warns that ad platforms’ self-reported incrementality metrics can be misleading, urging marketers to use independent testing for accurate campaign measurement.

• ChatGPT is adding non-sponsored shopping features with personalized product recommendations, possibly signaling deeper integration with platforms like Shopify.

​• Linktree has introduced a suite of monetization tools for creators, including the ability to sell courses via Kajabi, offer digital products directly, earn from brand-sponsored links, and build affiliate storefronts—all managed through a unified wallet system.