This week in FMTC’s Affiliate Roundup: Singles’ Day, an unofficial holiday observed on 11/11, is a major shopping season — so don’t overlook its revenue potential. We celebrate the Global Performance Marketing Award winners and welcome IOMD and APMA to the scene. Meanwhile, Meta — and the greater digital landscape — could be in trouble, while Twitch rewards its top content creators.
Best Practices, Explainers, & Opinions
Singles’ Day 2023: How to Prepare
The unofficial 11/11 holiday brought in over $156 billion in shopping revenue last year — here’s what that could mean for 2023. (Note: The report requires a download, but no sign-in, subscription, or payment is required.)
Case Studies, Profiles, & Awards
2023 Winners – Global Performance Marketing Awards
Winners include Marriott International, Disney+, Awin, and many more.
Source: Global Performance Marketing Awards
Events, Webinars, & Podcasts
Profitable Performance Marketing Podcast — Season 3 of the Profitable Performance Marketing Podcast delivers more insights from industry leaders.
Topics include browser extension best practices for marketers and Google Analytics.
The Affiliate Marketing Podcast — APMA – Industry Challenges Being Solved
Kevin Edwards, founder and director of the Affiliate Performance Marketing Association (APMA) discusses the recent launch.
An Overview Of Post-Cookie Collaboration Tools – And Their Shortcomings
In a post-cookie digital world, tech is keeping up and innovating.
Meta Faces Legal Action From 42 State Attorneys General Over Addicting Teen Users
Constraints on Meta/Facebook could have big implications for online traffic patterns.
Source: Social Media Today
New e-commerce startup, founded by an ex-PayPal exec, aims to give customers control of their own shopping data
I Own My Data (IOMD) aims to eliminate the account step from online shopping.
Twitch CEO surprises streamers with 70/30 revenue split coupons on live show
Twitch streamers have long asked for this split, and the platform delivered — with a twist.