Affiliate Roundup: Singles’ Day, Global Performance Marketing Award Winners, and More

This week in FMTC’s Affiliate Roundup: Singles’ Day, an unofficial holiday observed on 11/11, is a major shopping season — so don’t overlook its revenue potential. We celebrate the Global Performance Marketing Award winners and welcome IOMD and APMA to the scene. Meanwhile, Meta — and the greater digital landscape — could be in trouble, while Twitch rewards its top content creators.

Best Practices, Explainers, & Opinions

Singles’ Day 2023: How to Prepare

The unofficial 11/11 holiday brought in over $156 billion in shopping revenue last year — here’s what that could mean for 2023. (Note: The report requires a download, but no sign-in, subscription, or payment is required.)

Source: Partnerize

Case Studies, Profiles, & Awards

2023 Winners – Global Performance Marketing Awards

Winners include Marriott International, Disney+, Awin, and many more.

Source: Global Performance Marketing Awards

Events, Webinars, & Podcasts

Profitable Performance Marketing Podcast — Season 3 of the Profitable Performance Marketing Podcast delivers more insights from industry leaders.

Topics include browser extension best practices for marketers and Google Analytics.

Source: LinkConnector

The Affiliate Marketing Podcast — APMA – Industry Challenges Being Solved

Kevin Edwards, founder and director of the Affiliate Performance Marketing Association (APMA) discusses the recent launch.

Source: Affiverse

Affiliate-Adjacent

An Overview Of Post-Cookie Collaboration Tools – And Their Shortcomings

In a post-cookie digital world, tech is keeping up and innovating.

Source: AdExchanger

Meta Faces Legal Action From 42 State Attorneys General Over Addicting Teen Users

Constraints on Meta/Facebook could have big implications for online traffic patterns.

Source: Social Media Today

New e-commerce startup, founded by an ex-PayPal exec, aims to give customers control of their own shopping data

I Own My Data (IOMD) aims to eliminate the account step from online shopping.

Source: TechCrunch

Twitch CEO surprises streamers with 70/30 revenue split coupons on live show

Twitch streamers have long asked for this split, and the platform delivered — with a twist.

Source: Dexerto