This week, we’re getting down to the basics. Learn about SaaS platforms and how they fit with affiliate marketing strategies. We also included an article about CCPA compliance and how understanding it might help you in the near future. Read these articles and more in the affiliate roundup!
Best Practices, Explainers and Predictions
Get in on the Prime Day Halo Effect
Tips on how to prep for this season’s big shopping days.
SaaS affiliate marketing: common partnerships and how they work for affiliate marketing
An overview of SaaS affiliate partnerships.
Why Your Business Needs To Be Paying Attention To CCPA Compliance
More than just the most stringent privacy laws in the US, CCPA compliance might prepare you for stronger privacy regulations on the horizon.
Source: Martech Zone
M&A, New Entrants and Features
NerdWallet To Acquire On The Barrelhead
NerdWallet to acquire On the Barrelhead’s data-driven tech solutions.
Source: Yahoo! Finance
Rakuten Advertising Expands Influencer Management Capabilities with Mavrck Partnership
Rakuten partners with Mavrck to build on its influencer marketing services.
Source: MarTech Series
Rightlander partners with Awin to accelerate growth into new markets
Rightlander.com’s marketing compliance enhancements for Awin.
Case Studies, Profiles and Awards
‘The juice is not always worth the squeeze’: Publishers evaluate cost-per-click pricing models in their commerce businesses
Revisiting the cost-per-click pricing model — is it still the best strategy for affiliates?
3 Big Grocery Brands No Longer Offering Paper Coupons
Three more nails in the coffin of paper coupons, it seems.
Source: Money Talks News
Marriott’s Media Network Is A Billion-Dollar Opportunity
Marriott launches its own media network.
Should Shopify And Amazon Be Worried About Pinterest’s New CEO?
The appointment of Pinterest’s new CEO might signal that the company is taking its e-commerce goals to a new level.
TikTok tests a dedicated Shop feed that highlights products you can buy now
TikTok is testing out a separate shopping feed in select markets.