Affiliate Roundup: SaaS Affiliate Marketing, CCPA Compliance, and More

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This week, we’re getting down to the basics. Learn about SaaS platforms and how they fit with affiliate marketing strategies. We also included an article about CCPA compliance and how understanding it might help you in the near future. Read these articles and more in the affiliate roundup!

Best Practices, Explainers and Predictions

Get in on the Prime Day Halo Effect

Tips on how to prep for this season’s big shopping days.

Source: CJ

SaaS affiliate marketing: common partnerships and how they work for affiliate marketing

An overview of SaaS affiliate partnerships.


Why Your Business Needs To Be Paying Attention To CCPA Compliance

More than just the most stringent privacy laws in the US, CCPA compliance might prepare you for stronger privacy regulations on the horizon.

Source: Martech Zone

M&A, New Entrants and Features

NerdWallet To Acquire On The Barrelhead

NerdWallet to acquire On the Barrelhead’s data-driven tech solutions.

Source: Yahoo! Finance

Rakuten Advertising Expands Influencer Management Capabilities with Mavrck Partnership

Rakuten partners with Mavrck to build on its influencer marketing services.

Source: MarTech Series

Rightlander partners with Awin to accelerate growth into new markets’s marketing compliance enhancements for Awin.


Case Studies, Profiles and Awards

‘The juice is not always worth the squeeze’: Publishers evaluate cost-per-click pricing models in their commerce businesses

Revisiting the cost-per-click pricing model — is it still the best strategy for affiliates?

Source: Digiday

Affiliate Adjacent

3 Big Grocery Brands No Longer Offering Paper Coupons

Three more nails in the coffin of paper coupons, it seems.

Source: Money Talks News

Marriott’s Media Network Is A Billion-Dollar Opportunity

Marriott launches its own media network.

Source: AdExchanger

Should Shopify And Amazon Be Worried About Pinterest’s New CEO?

The appointment of Pinterest’s new CEO might signal that the company is taking its e-commerce goals to a new level.

Source: Forbes

TikTok tests a dedicated Shop feed that highlights products you can buy now

TikTok is testing out a separate shopping feed in select markets.

Source: TechCrunch

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