Affiliate Roundup: Retail Media, Marketing Predictions and More!

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This week in FMTC’s Affiliate Roundup: We saw many articles on marketing and advertising this week, ranging from forecasts for the industry and tips on how to prepare for a recession. Find these topics and more in our roundup!

Best Practices, Explainers and Predictions

The 6 Biggest Affiliate Trends for Q4 2022

What to watch out for in affiliate as 2022 draws to a close.

Source: Martech Record

Case Studies, Profiles and Awards

CJ Announces the 2022 CJ Excellence Awards Winners at CJU22

Recognizing companies that made an impact on affiliate marketing.

Source: CJ

For CNET’s EVP Of Data, Protecting Privacy Is More Important Than Monetization

Karthic Bala of CNET on connecting with audiences while prioritizing privacy. 

Source: AdExchanger

Events, Webinars and Podcasts

Scaling Your Program With a Sub-Affiliate Network with Nick Baker

An interview with Nick Baker of sub-affiliate network Sovrn.

Source: Profitable Performance Marketing

Upcoming Webinar: Publisher Roundtable.

A discussion panel on challenges facing publishers, featuring executives from Digital Trends and Select Software Reviews.

Source: Martech Record

Affiliate Adjacent

60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts

The current temperature between marketing departments and data analytics

Source: Marketing Dive

E-commerce apps lose pandemic luster

E-commerce apps see a decline in app downloads and usage, but with the holiday shopping season almost upon us, don’t count them out just yet.

Source: Marketing Dive

Retail media makes up 11% of global ad spend, GroupM says

Retail media is predicted to outpace the growth of all other digital advertising.

Source: Marketing Dive

Shoppers Want Email Offers Before The Holidays, Social Media Is Second

Email still has an edge over social media.

Source: MediaPost

Should Marketers Maintain Ad Spend In A Recession?

How marketers might want to prepare for a possible recession.

Source: MediaPost

The age of overreliance on marketing technology and what you should do

Reframing the once rose-colored view on marketing tech.

Source: ClickZ

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