Affiliate Roundup: Q1 2022 Affiliate Marketing Trends, Mobile Deep Links and More

We’ve got a full slate of affiliate marketing news this week! Martech Record posted its Q1 affiliate marketing trends report as well as its annual industry guide. Geniuslink covers the importance of mobile deep links, while Acceleration Partners breaks down TM+ partnerships. Get the latest, most vital affiliate news every week in FMTC’s roundup!

Best Practices, Explainers and Predictions

Affiliate Marketing: How Can Hotels Explore This to Their Advantage?

A brief argument for hotels to create affiliate marketing opportunities.

Source: Hospitality Net

Breaking Down Adidas’ Genius NIL Stunt + Doug Edert

What the adidas NIL Network might look like in the real world.

Source: The Petcash Post

Industry Guide Coverage: The Stories Behind the Numbers

An affiliate industry guide highlighting the most dominant networks and their features.

Source: Martech Record

Martech Record Q1 Affiliate Marketing Trends Report.

Martech Record on the six trends that emerged in the first quarter of 2022.

Source: Martech Record

Mobile Deep Links, A Deep Dive

An overview of what mobile deep links are and why they are essential for your site.

Source: Geniuslink

Why TM+ is the Cost-Effective Approach to Paid Search

A breakdown of how Trademark Plus (TM+) partnerships work.

Source: Acceleration Partners

M&A, New Entrants and Features

Klarna Completes Acquisition of PriceRunner

PriceRunner to enhance Klarna’s app via product and price comparisons.

Source: PerformanceIN

The Arena Group Finalizes AMG/Parade Acquisition, Powers Growing Lifestyle Vertical and Expands Sports Offerings

The Arena Group acquires AMG/Parade, which includes digital and print company Parade Media.

Source: Yahoo!Finance

Case Studies, Profiles and Awards

Awarding Best-in-Class Partnerships at the US Partnership Awards

The new awards ceremony, launched by PerformanceIN and Talking Influence, is coming to the US in autumn; the entry kit is available for download.

Source: PerformanceIN

UK consumers demand hyper-personalisation, new report reveals

With the popularity of advertising in the UK declining, shoppers indicate their preference for email marketing, personalisation, and brand community.

Source: MarketingTech

Events, Webinars and Podcasts

Privacy & compliance: what to watch for and how to apply a strategic approach to your preparation.

Panelists Radek Maciaszek of Skimlinks and Gary Kibel of Davis + Gilbert will lead the discussion on regulation.

Source: Martech Record

Affiliate Adjacent

eBay: Why Recommerce Is Becoming A Thing

How Gen Z is leading the way for the resell market.

Source: MediaPost

Inflation driving record shopper demand for digital coupons

A report published by Inmar Intelligence emphasizes how shoppers had turned to digital coupons in 2021.

Source: Inmar Intelligence

Shein eyes funding round that would value the fast‑fashion company at $100 billion

The online fast-fashion retailer aims to become the third-largest startup in the world.

Source: Digital Commerce 360