Archive
How to Add Deals in Impact Radius
March 21, 2017
February 24, 2023
This week in FMTC’s Affiliate Roundup: A survey of shoppers report how product reviews impact their buying decisions. Meanwhile, Google takes on buyer’s remorse. Find the latest affiliate news in FMTC’s roundup!
Best Practices, Explainers and Predictions
DigiPlus Fest 2023: Are influencers competing with affiliates?
A panel discussion on influencers vs. affiliates.
Source: ETBrandEquity.com
How will ChatGPT change freelancing? 5 publishers weigh in
Considerations publishers should take as AI writing software becomes more available.
Source: Digiday
M&A, New Entrants and Raises
AppCard and Ideal™ Introduce Hyper-Personalized Coupons for Grocers to Lift Customer Loyalty
The new integration allows visitors to clip coupons without leaving the grocer’s site.
Source: Cision
M’sian affiliate marketing firm bags over US$10mil, to acquire complementary tech startups
Involve raises $10 million.
Source: Vulcan Post
Case Studies, Profiles and Awards
98% of Us Shop Online (And 74% Have Buyer’s Remorse) – Could Google’s New Tool Fix That?
Google’s “Shop with Confidence” aims to lower shopper’s remorse.
Source: GOBankingRates
Awin and ShareASale Permanently Implement Flexi-Week Amid Trial Success
Employees in 17 of its offices worldwide will be working four-day workweeks indefinitely.
Source: ShareASale
Klarna wins over the US
The BNPL company finds its footing in the U.S.
Source: TechCrunch
Events, Webinars and Podcasts
Affiliate Marketing Podcast S10 E8 Highlights from AMPLIFY: Big Affiliate Performance Marketing Trends for 2023
Top trends for affiliate marketing in 2023, including gifting and AI.
Source: Affiliate Marketing Podcast
Affiliate Marketing Podcast S10 E10 Budgeting for Success in your Affiliate Program
Tips on how to set up a budget for your program.
Source: Affiliate Marketing Podcast
Affiliate Adjacent
80% of mobile shoppers say reviews have biggest impact
A survey of 2,000 shoppers in the US and UK reports the effectiveness of customer reviews.
Source: Business of Apps
More brands are now testing TikTok’s Shop feature in the US
Apparel and beauty brands are logging in to TikTok’s Shop.
Source: TechCrunch
To Boost Outdoorsy Cred, Dick’s Buys Walmart’s Moosejaw
Dick’s Sporting Goods buys Moosejaw.
Source: MediaPost
What a podcasting industry slowdown means for advertisers
The state of advertising as streaming platforms tighten their belts.
Source: Marketing Dive