Affiliate Roundup: Prime Day, Fintech and More
We may encounter bumps on the road on the road to success, but remember, marketers thrive on change and adaptation! Here is the latest news affecting affiliate marketing so you can stay informed, think about how it applies to your business, and decide what improvements you can make to keep pace with the ever-evolving affiliate space.
Best Practices, Explainers, and Predictions
Prime Day 2021 kicks off next week from June 21 -22. This is great news for the affiliate channel as both publishers and advertisers have successfully used Amazon’s 48-hour sales event to spur shopper demand for affiliate brands for the past three years.
Advertisers faced immense operational challenges in the year 2020. This has made them more reliant on programmatic media buying and has forced them to look for more efficient solutions to advertise. Data from Crunchbase, a platform that gathers data about the business, suggests that in the last five years, there has been a dip in the ad-tech revenue at a 10% compounded rate.
Source: Exchange 4 Media
PerformanceIN caught up with Pete James, Head of Affiliates, and Hannah Webb, Senior Account Manager at The Groupon Reach Network, to find out what PMA Gold Sponsors Groupon and Vouchercloud have been doing over the last year and what obstacles they are facing.
Today, affiliate programs are one of the most profitable methods of earning money online. There are many people who know how to make a good profit from affiliate programs.
Source: The Upcoming
Thursday afternoon Martech Record convened a group of publishing industry innovators. Lynda Mann, SVP of Commerce at Digital Trends, forged her career at The Wirecutter and helped build it into the business that was acquired by the New York Times, and is now applying her lessons learned at Digital Trends.
Source: MARTECH RECORD
These sites operate a business in Barbados called Hyuna International and provide users with access to movies, books, and music.
Sustainability in business using traditional marketing methodologies is old and perhaps strenuous in meeting the demands of ever-increasing digitalization. It’s even difficult for financial technology or fintech businesses, where delivering effective and efficient customer service is the ultimate goal.
Marketers test and optimize the websites and content that Google and Microsoft serve in their search engines, only to find that consumers add items to their carts they may never intend to buy. Although e-commerce revenue this year is forecast to reach $930 billion, per Adobe Analytics, aggregated retail data from Fast suggests the need to deliver better checkout experiences to reduce shopping cart abandonment.
M&A, New Entrants, and Features
New wins for the agency include handbag retailer Strandbags, an innovative brand strategy project with Lenovo, and retail group True Alliance, which has a portfolio of leading international fashion brands including Kate Spade, Coach, UGG, Speedo, and The North Face.
The Affiliate Agency is a full-service affiliate marketing agency that is committed to flexibility when working with clients. Along with affiliate management staffing, TAA helps with affiliate recruitment, program setup, affiliate engagement, and manager training. The Agency also has a team ready to provide design of creatives, copywriting services, and more.
Affiliatics is a unique platform connecting retailer networks to eCommerce and D2C brands, helping them reach more retail customers as well as market through influencers! The Affiliatics platform also helps brands to launch online and offline (retail) campaigns to promote new product offerings and schemes directly to retailers.
Source: Business Wire India
Here is a list of product releases and updates for mid-June from companies that offer services to online merchants. There are updates on pay-later financing, social commerce, B2B solutions, affiliate marketing, fraud prevention, and sales tax.
Source: Practical Ecommerce
Events, Webinars, and Podcasts
The Platinum Guild International USA-sponsored event will cover the basics of affiliate marketing and the opportunity it presents in jewelry.
Case Studies, Profiles, and Awards
The world is opening up once again. As countries continue to roll out vaccinations and gradually lift border restrictions, the travel industry is reviving after the pandemic-induced turmoil. Both the U.S. and the EU have already begun opening borders to travelers who can prove their COVID-19-free status.
If you have an affiliate industry story to share, let us know!