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Affiliate Roundup: Prime Day, Fintech and More

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Affiliate Marketing News Roundup

Affiliate Roundup: Prime Day, Fintech and More

We may encounter bumps on the road on the road to success, but remember, marketers thrive on change and adaptation! Here is the latest news affecting affiliate marketing so you can stay informed, think about how it applies to your business, and decide what improvements you can make to keep pace with the ever-evolving affiliate space.

Best Practices, Explainers, and Predictions

Prime Day Kicks off Summer Shopping

Prime Day 2021 kicks off next week from June 21 -22. This is great news for the affiliate channel as both publishers and advertisers have successfully used Amazon’s 48-hour sales event to spur shopper demand for affiliate brands for the past three years.

Source: JUNCTION

Major obstacles faced by AdTech industry in 2021 & how to tackle them

Advertisers faced immense operational challenges in the year 2020. This has made them more reliant on programmatic media buying and has forced them to look for more efficient solutions to advertise. Data from Crunchbase, a platform that gathers data about the business, suggests that in the last five years, there has been a dip in the ad-tech revenue at a 10% compounded rate.

Source: Exchange 4 Media

What is the Biggest Obstacle in Affiliate Marketing for Voucher Publishers?

PerformanceIN caught up with Pete James, Head of Affiliates, and Hannah Webb, Senior Account Manager at The Groupon Reach Network, to find out what PMA Gold Sponsors Groupon and Vouchercloud have been doing over the last year and what obstacles they are facing.

Source: PerformanceIN

Affiliate programs: Are the earnings real?

Today, affiliate programs are one of the most profitable methods of earning money online. There are many people who know how to make a good profit from affiliate programs.

Source: The Upcoming

Growth recipe: mix innovation, curation, credibility, and authenticity; add new products to scale

Thursday afternoon Martech Record convened a group of publishing industry innovators. Lynda Mann, SVP of Commerce at Digital Trends, forged her career at The Wirecutter and helped build it into the business that was acquired by the New York Times, and is now applying her lessons learned at Digital Trends.

Source: MARTECH RECORD

How a global network of subscription scams was traced to Montreal

These sites operate a business in Barbados called Hyuna International and provide users with access to movies, books, and music.

Source: Dodofinance

Why Every Fintech Company Should Have An Affiliate Program

Sustainability in business using traditional marketing methodologies is old and perhaps strenuous in meeting the demands of ever-increasing digitalization. It’s even difficult for financial technology or fintech businesses, where delivering effective and efficient customer service is the ultimate goal.

Source: Influencive

86% Of U.S. Consumers Have Abandoned Carts

Marketers test and optimize the websites and content that Google and Microsoft serve in their search engines, only to find that consumers add items to their carts they may never intend to buy. Although e-commerce revenue this year is forecast to reach $930 billion, per Adobe Analytics, aggregated retail data from Fast suggests the need to deliver better checkout experiences to reduce shopping cart abandonment.

Source: MediaPost

 

M&A, New Entrants, and Features

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

New wins for the agency include handbag retailer Strandbags, an innovative brand strategy project with Lenovo, and retail group True Alliance, which has a portfolio of leading international fashion brands including Kate Spade, Coach, UGG, Speedo, and The North Face.

Source: B&T

Introducing The Affiliate Agency

The Affiliate Agency is a full-service affiliate marketing agency that is committed to flexibility when working with clients. Along with affiliate management staffing, TAA helps with affiliate recruitment, program setup, affiliate engagement, and manager training. The Agency also has a team ready to provide design of creatives, copywriting services, and more.

Source: Techstory.in

Affiliatics – World’s First Online to Offline (O2O) Marketing Platform for eCommerce and D2C Brands

Affiliatics is a unique platform connecting retailer networks to eCommerce and D2C brands, helping them reach more retail customers as well as market through influencers! The Affiliatics platform also helps brands to launch online and offline (retail) campaigns to promote new product offerings and schemes directly to retailers.

Source: Business Wire India

Ecommerce Product Releases: June 15, 2021

Here is a list of product releases and updates for mid-June from companies that offer services to online merchants. There are updates on pay-later financing, social commerce, B2B solutions, affiliate marketing, fraud prevention, and sales tax.

Source: Practical Ecommerce

Events, Webinars, and Podcasts

Affiliate Marketing Powerhouse Rakuten to Offer Strategic Webinar to Industry

The Platinum Guild International USA-sponsored event will cover the basics of affiliate marketing and the opportunity it presents in jewelry.

Source: INSTORE

Case Studies, Profiles, and Awards

How Travelpayouts created the first affiliate marketing platform for the travel industry

The world is opening up once again. As countries continue to roll out vaccinations and gradually lift border restrictions, the travel industry is reviving after the pandemic-induced turmoil. Both the U.S. and the EU have already begun opening borders to travelers who can prove their COVID-19-free status.

Source: TravelDailyNews

If you have an affiliate industry story to share, let us know!

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