Affiliate Roundup: Pinterest’s LTK Play, Walmart Joins Levanta, and PayPal Debuts New Tool

This week in FMTC’s Affiliate Roundup: Pinterest teams up with LTK to amplify creator content to 570M users, Levanta opens early access for Walmart sellers to run affiliate campaigns across Amazon and Walmart, and PayPal debuts a new ad tool fueled by real transaction data from Venmo and Honey. Stay current on the tools and partnerships reshaping affiliate marketing.

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• Awin expands its global reach by launching its affiliate platform in Mexico, tapping into a fast-growing e-commerce market and offering new opportunities for advertisers and publishers.

• Levanta is now inviting Walmart sellers into its affiliate platform via an early access rollout—enabling them to set up and monitor affiliate campaigns across both Walmart and Amazon in one unified dashboard.

• PayPal taps transaction data from Venmo and Honey to power its new ad tool, helping marketers target based on real purchases instead of cookies.

• Affiliate marketing delivers an average ROI of 16:1 in the UK, outperforming Google, Meta, and display ads, according to the latest APMA report.

• Pinterest is partnering with LTK to distribute high-performing creator content to its 570 million monthly users, enhancing affiliate opportunities without requiring opt-in from creators.

• TikTok is boosting affiliate marketing with new tools like Affiliate Creatives and Market Scope, helping advertisers drive performance from discovery to conversion.

• Affiliate marketing automation tools streamline content creation, user engagement, and email campaigns to boost performance and simplify management for affiliate marketers.