Affiliate Roundup: PayPal’s Potential Partner and More

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Affiliate Marketing News Roundup

PayPal’s Potential Partner

Interesting news about partnerships this week speaks to the power of affiliate in e-commerce: PayPal considers a potential partner while Capital One announces integration with Button. This and more in FMTC’s Affiliate Roundup!


M&A, New Entrants and Features

PayPal Is Exploring a Purchase of Pinterest

According to unnamed sources “with knowledge of the matter,” PayPal is considering acquiring Pinterest, which may move the payment app closer to their ambition of becoming a “super app” like China’s Alipay.

Source: Bloomberg


Pinterest continues e-commerce evolution with AR, Amazon integration

Meanwhile, Pinterest builds up its Idea Pin feature with AR Try On tool and Amazon integration.

Source: CSA


Capital One Launches With Button’s Tap

Capital One Shopping integrates with Button’s Tap, allowing Capital One users access to Tap’s retail partners.

Source: Button


WhatsApp rolls out ‘Collections’ to make it easier to shop

The “Collections” feature allows businesses to organize their products into categories.

Source: TechCrunch


Case Studies, Profiles and Awards

That’s a Wrap…PI LIVE London 2021 is Complete, and Here Are Your IPMA Winners…

Congratulations to all the winners of this year’s IPMAs!

Source: PerformanceIN


Events, Webinars and Podcasts

Affiliate Marketing Podcast – CJ Affiliate with Linda O’Connell

Linda O’Connell, Senior Vice President of the UK and Ireland for CJ Affiliate, on Affiliate Marketing Podcast talks about the affiliate marketing growth and development.

Source: Affiliate Insider


Affiliate Adjacent

Coupons ‘in every crevice’: FBI shares more about Virginia Beach woman’s $31 million-plus coupon scheme

The FBI broke up a counterfeit couponer’s ring. FMTC in contrast provides legal coupons!

Source: WAVY News


If you have an affiliate industry story to share, let us know!


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