This week in FMTC’s Affiliate Roundup: The attention economy and affiliate go together like publishers and merchants. Black Friday will be here before we know it — learn how to maximize your affiliate efforts on this giant shopping weekend. A couple of great podcasts highlight SEO and Vox Media, and Amazon and Facebook join forces for in-app shopping.
Attention Metrics Work, But There’s A Long Road To Standardization
The “attention economy” helps us understand consumer behaviors and inform campaign strategy.
Best Practices, Explainers, & Opinions
Affiliate Marketing on Black Friday | How to Prepare and Profit
Whether you’re a publisher, a manager, or a merchant, this guide has you covered.
Case Studies, Profiles, & Awards
One to Watch – Elizabeth Hoover, DMi Partners
DMi Partners’ Associate Director of Partnership Development is awarded this prestigious title.
Source: Hello Partner
Events, Webinars, & Podcasts
Profitable Performance Marketing Podcast — Affiliate Marketing and Search Engine Marketing – Can they work together?
Smooth Operator Podcast — Season 1, Episode 5. Camilla Cho, SVP eCommerce at Vox Media
Cho also pioneered Vox’s leading e-commerce brand The Strategist.
Source: Martech Record
Meta and Amazon team up on new in-app shopping feature on Facebook & Instagram
Meta and Amazon users can now link their accounts for in-app shopping.
Slickdeals’ First-Party Data Is Powering Direct Retail Media Sales
The move helps Slickdeals bounce back now that online shopping has slowed.
Charts: Ecommerce in the U.K.
The United Kingdom ranks third in e-commerce sales, but the drop-off is steep.
Source: Practical Ecommerce