Affiliate Roundup: Your Attention (Metrics) Please, Black Friday, One to Watch, and More

This week in FMTC’s Affiliate Roundup: The attention economy and affiliate go together like publishers and merchants. Black Friday will be here before we know it — learn how to maximize your affiliate efforts on this giant shopping weekend. A couple of great podcasts highlight SEO and Vox Media, and Amazon and Facebook join forces for in-app shopping.

Features

Attention Metrics Work, But There’s A Long Road To Standardization

The “attention economy” helps us understand consumer behaviors and inform campaign strategy.

Source: AdExchanger

Best Practices, Explainers, & Opinions

Affiliate Marketing on Black Friday | How to Prepare and Profit

Whether you’re a publisher, a manager, or a merchant, this guide has you covered.

Source: Affiverse

Case Studies, Profiles, & Awards

One to Watch – Elizabeth Hoover, DMi Partners

DMi Partners’ Associate Director of Partnership Development is awarded this prestigious title.

Source: Hello Partner

Events, Webinars, & Podcasts

Profitable Performance Marketing Podcast — Affiliate Marketing and Search Engine Marketing – Can they work together?

A timely topic, considering the recent Verge article and Brook’s consequent thoughts.

Source: RSS.com

Smooth Operator Podcast — Season 1, Episode 5. Camilla Cho, SVP eCommerce at Vox Media

Cho also pioneered Vox’s leading e-commerce brand The Strategist.

Source: Martech Record

Affiliate-Adjacent

Meta and Amazon team up on new in-app shopping feature on Facebook & Instagram

Meta and Amazon users can now link their accounts for in-app shopping.

Source: TechCrunch

Slickdeals’ First-Party Data Is Powering Direct Retail Media Sales

The move helps Slickdeals bounce back now that online shopping has slowed.

Source: AdExchanger

Charts: Ecommerce in the U.K.

The United Kingdom ranks third in e-commerce sales, but the drop-off is steep.

Source: Practical Ecommerce