This week in FMTC’s Affiliate Roundup: We saw announcements for platforms of interest for affiliates, advertisers, and brands. LinksCircle introduces a new network; meanwhile, affable.ai and Commission Factory launch platforms that might aid in partnership opportunities.
Best Practices, Explainers and Predictions
2023 Affiliate Marketing Trends to Watch
Major trends to watch out for this year.
M&A, New Entrants and Raises
affable.ai Launches ‘Community’: A Seamless Way For Influencers To Apply For Brand Collaborations And Affiliate Programs
affable.ai’s new platform automates management of content creators.
Commission Factory Launches Integrations Marketplace
Commission Factory announces new platform for advertisers.
Source: Commission Factory
LinksCircle Launches New Global Affiliate Marketing Network
LinksCircle launches new network.
Gen3 Marketing Successfully Integrates Agencies, Introduces a Singular Brand
Gen3 consolidates its agencies into a single company.
Case Studies, Profiles and Awards
CNET pushed reporters to be more favorable to advertisers, staffers say
AI writing software becomes a source of tension between CNET staff and its parent company.
Source: The Verge
Rakuten Proves Incrementality Of Its Cash Back Program
Rakuten provides evidence of the incrementality of its Cash Back program.
Events, Webinars and Podcasts
Mark your calendars for ThinkTank US 2023
Awin and ShareASale bring back ThinkTank after a short hiatus.
Program Segmentation: Fireside Chat With Lisa Riolo
An interview with impact.com co-founder Lisa Riolo.
Source: Affiliate Marketing Podcast
impact.com to Power New Offers Across Google Surfaces, Providing Merchants with a Simplified Way to Share Discounts, Helping Consumers Find Relevant Deals and Discounts
Impact.com partners with Google.
Arete Research Predicts A Reckoning For Digital Advertising In 2023
Research predicts a decrease of up to 10% in ad spend.
Source: Ad Exchanger
Google Search Feature: Coupons From Stores
Google tests coupons in search results.
Source: Search Engine Roundtable
Microsoft, Google’s AI race points to shifting search power balance
Two major players expand their plans for AI in search features.
Source: Marketing Dive
Yahoo will lay off 20% of staff, or 1600 people
Following Yahoo’s investment in Taboola, it plans to shutter its native ad platforms.