This week in FMTC’s Affiliate Roundup: More and more publishers are relying on monetization teams to handle affiliate. Meanwhile, advertising agencies brace for a potentially rocky holiday season. Find these topics and more in this week’s roundup!
Best Practices, Explainers and Predictions
‘A dollar is a dollar’: Publishers restructure commerce teams to drive revenue, experimentation
Media companies are creating monetization teams to manage affiliate and advertising revenues.
Consumers Rethinking The Holidays – Here’s What It Means For Advertising
How four types of consumers plan to spend on holiday travel and goods.
Here is how much TikTok, Meta and other social platforms are paying creators
An overview of the revenue split between platforms and partners.
M&A, New Entrants and Raises
Bravo Savings Network Boosts Presence in the U.S. Market
The company looks to grow BravoDeal in the U.S. market.
Source: Martech Cube
Kudos raises $7M to recommend the right credit card for shopping rewards
Kudos aims to help consumers maximize credit card rewards.
Case Studies, Profiles and Awards
Bold, Brave, Innovative: The Winners of the 2022 Global Performance Marketing Awards
Big winners of the 2022 Global Performance Marketing Awards.
Thai Kitchen Announces Affiliate Relationship with booking.com
A restaurant chain partners with a travel site.
PayPal debuts a new rewards program that combines Honey’s discounts with other ways to earn
Paypal replaces Honey Gold with Paypal Rewards.
Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter
Predictions from pre-holiday survey results.