Affiliate Roundup: Monetization Teams, Holiday Shopping Predictions, and More

This week in FMTC’s Affiliate Roundup: More and more publishers are relying on monetization teams to handle affiliate. Meanwhile, advertising agencies brace for a potentially rocky holiday season. Find these topics and more in this week’s roundup!

Best Practices, Explainers and Predictions

‘A dollar is a dollar’: Publishers restructure commerce teams to drive revenue, experimentation

Media companies are creating monetization teams to manage affiliate and advertising revenues.

Source: Digiday

Consumers Rethinking The Holidays – Here’s What It Means For Advertising

How four types of consumers plan to spend on holiday travel and goods.

Source: MediaPost

Here is how much TikTok, Meta and other social platforms are paying creators

An overview of the revenue split between platforms and partners.

Source: Digiday

M&A, New Entrants and Raises

Bravo Savings Network Boosts Presence in the U.S. Market

The company looks to grow BravoDeal in the U.S. market.

Source: Martech Cube

Kudos raises $7M to recommend the right credit card for shopping rewards

Kudos aims to help consumers maximize credit card rewards.

Source: TechCrunch

Case Studies, Profiles and Awards

Bold, Brave, Innovative: The Winners of the 2022 Global Performance Marketing Awards

Big winners of the 2022 Global Performance Marketing Awards.

Source: PerformanceIN

Thai Kitchen Announces Affiliate Relationship with booking.com

A restaurant chain partners with a travel site.

Source: STL.News

Features

PayPal debuts a new rewards program that combines Honey’s discounts with other ways to earn

Paypal replaces Honey Gold with Paypal Rewards.

Source: TechCrunch

Affiliate Adjacent

Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter

Predictions from pre-holiday survey results.

Source: MediaPost