Affiliate Roundup: Linktree valuation soars; Ecommerce predicted to hit $1 trillion

This week, some encouraging news for affiliate – a report by Adobe suggests e-commerce could hit over $1 trillion this year. Good Housekeeping, a 122-year-old institution, is banking on its reputation for trusted content to bolster its affiliate revenue. Meanwhile, a much younger Linktree is now valued at an impressive $1.3 billion. Stay up to date on these hot topics and more in FMTC’s Affiliate Roundup!

Best Practices, Explainers and Predictions

A Primer on Pinterest Affiliate Marketing in 2022

Foundations on optimizing the monetization of pins.

Source: Influencer Marketing Hub

M&A, New Entrants and Features

“The Future of Commerce is Content-Driven” – impact.com Acquires Pressboard

With the acquisition of Pressboard, impact.com adds another layer to its content partnership solutions.

Source: PerformanceIN

Case Studies, Profiles and Awards

Hearst’s Good Housekeeping Boasts Record Affiliate Revenues

The company is leveraging its reputation as a trusted product review program.

Source: Adweek

How much is ‘link in bio’ real estate worth? Linktree’s new valuation says $1.3 billion

The six-year-old company reports 12 million global users, doubling in size in one year.

Source: TechCrunch

Ibotta CEO Bryan Leach On Transitioning From A Cash-Back App To Cash-Everywhere Retail Media

Ibotta has evolved from a receipts redemption app to a digital rewards program with an exclusive partnership with Walmart.

Source: AdExchanger

Events, Webinars and Podcasts

A Fresh Perspective: The Agenda for PI LIVE Advanced Announced

PI LIVE Advanced will be held on Apr 26, 2022, in New York.

Source: PerformanceIN

Webinar Registration: Privacy & Compliance in the era of first party data. April 19th, 3pm EST.

The panel, sponsored by CJ, will discuss trends impacted by privacy regulation.

Source: Martech Record

Affiliate Adjacent

Google to end Universal Analytics in 2023

Google Analytics 4 (GA4) follows Google’s break from third-party cookies.

Source: MarTech

How 8 Platforms Pay Content Creators, from TikTok to YouTube

An overview of how influencers can monetize their content on platforms like TikTok, Spotify, and Twitch.

Source: PLANOLY

Podcast Ad Spend Up 20% In 2021, But Media & Entertainment Down

A look at ad spend in the top genres in media and entertainment in 2021.

Source: MediaPost

Why I’m glad third-party cookies are dying

An op-ed celebrating the crumble of third-party cookies and why first-party cookie tracking is the superior choice.

Source: MarTech

Trillion-Dollar Baby: Ecommerce Sales Will Hit That Total This Year, Adobe Predicts

Adobe Index reports consumers spent $885 billion in online shopping last year, an 8.9% increase YoY.

Source: MediaPost