This week, some encouraging news for affiliate – a report by Adobe suggests e-commerce could hit over $1 trillion this year. Good Housekeeping, a 122-year-old institution, is banking on its reputation for trusted content to bolster its affiliate revenue. Meanwhile, a much younger Linktree is now valued at an impressive $1.3 billion. Stay up to date on these hot topics and more in FMTC’s Affiliate Roundup!
Best Practices, Explainers and Predictions
Foundations on optimizing the monetization of pins.
Source: Influencer Marketing Hub
M&A, New Entrants and Features
With the acquisition of Pressboard, impact.com adds another layer to its content partnership solutions.
Case Studies, Profiles and Awards
The company is leveraging its reputation as a trusted product review program.
The six-year-old company reports 12 million global users, doubling in size in one year.
Ibotta has evolved from a receipts redemption app to a digital rewards program with an exclusive partnership with Walmart.
Events, Webinars and Podcasts
PI LIVE Advanced will be held on Apr 26, 2022, in New York.
The panel, sponsored by CJ, will discuss trends impacted by privacy regulation.
Source: Martech Record
Google Analytics 4 (GA4) follows Google’s break from third-party cookies.
An overview of how influencers can monetize their content on platforms like TikTok, Spotify, and Twitch.
A look at ad spend in the top genres in media and entertainment in 2021.
An op-ed celebrating the crumble of third-party cookies and why first-party cookie tracking is the superior choice.
Adobe Index reports consumers spent $885 billion in online shopping last year, an 8.9% increase YoY.