Affiliate Roundup: LinkedIn Expands Monetization, Klaviyo Debunks Retention Myth, Amazon Launches “Elevate”

This week in FMTC’s Affiliate Roundup: LinkedIn is expanding video monetization with “Shows” and BrandLink, aiming to become a YouTube-like platform for B2B content. A Klaviyo study reveals that the myth of retaining customers being five times cheaper than acquiring new ones is untrue. Amazon has launched “Elevate,” a premium affiliate program for top Indian creators, offering higher commissions and exclusive perks to boost e-commerce in emerging markets.

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• LinkedIn is expanding video monetization with “Shows” and BrandLink, aiming to become a YouTube-like platform for B2B content.

• A Klaviyo study by James Hurman reveals that the common belief—retaining customers is five times cheaper than acquiring new ones—is a myth.

• The FTC has delayed its “click-to-cancel” rule enforcement until July 14, 2025, giving businesses more time to comply.

• Brand marketers are turning to walled gardens for their easy, streamlined ad tools over the complexity of the open web.

• Amazon has launched “Elevate,” a premium affiliate program to empower top Indian creators with higher commissions, exclusive perks, and tools to boost e-commerce in emerging markets.

• Global affiliate network Tradedoubler has launched its first U.S. headquarters in Miami, aiming to strengthen its presence in North America and expand into Latin America following a successful showing at PI LIVE USA.