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Affiliate Roundup: January 2023 Networking Opportunities and More

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This week in FMTC’s Affiliate Roundup: Getting ready for 2023? January brings networking and learning opportunities for affiliate, including Affiliate Insider’s AMPLIFY Summit and PMA’s member-exclusive brunch at ASW. Read on for these stories and more!

M&A, New Entrants and Raises

The Arena Group Acquires Digital Assets Of ‘Men’s Journal,’ Other Titles For $28.5M

The Arena Group adds Men’s Journal Lifestyle Media Group to its current offerings for its audience.

Source: MediaPost

Events, Webinars and Podcasts

AMPLIFY Summit

Affiliate Insider’s digital, partnership, and affiliate marketing event will take place on January 17-18, 2023.

Source: Affiliate Insider

PMA Announces Cocktail Brunch For Affiliate Summit West 2023

PMA invites its members to RSVP for this networking event.

Source: PMA

Features

CJ Launches the Industry’s First On-Demand Competitive Benchmarking Suite

CJ’s Competitive Benchmarking solution provides information on the performance of competitors, markets, and even a company’s own historical data.

Source: CJ

Affiliate Adjacent

How TikTok is bridging the gap between entertainment and commerce

“TikTok Made Me Buy It,” non-traditional influencers, and the users’ approach to watching content on the platform play a part in TikTok’s success in commerce.

Source: Econsultancy

Using WhatsApp for Ecommerce

Options for businesses on WhatsApp.

Source: Practical Ecommerce

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