This week in FMTC’s Affiliate Roundup, we included four major trends in influencer marketing in 2022. We also look at what Elon Musk might have in store for Twitter. Find the latest news in affiliate every week in our roundup!
Best Practices, Explainers and Predictions
Four major trends driving success in influencer marketing
The happy marriage of influencers and affiliate marketing is one of the biggest trends.
Subnetwork Utility Shifts From All-In-One Solution to Strategic Tool, Providing Incremental Revenue
A look at the value of subnetworks with today’s publishers.
Source: Martech Record
Why The Cookieless Future Will Look A Lot Like The Mass Media Past
After the cookie crumbles, we’ll go back to tried and true marketing strategies.
M&A, New Entrants and Features
impact.com Announces Secondary Investment from W Capital and Providence Public of Approximately $100 Million
Private equity firms W Capital Partners (“W Capital”) and Providence Public invest in impact.com.
StackCommerce Acquires the Fascination
The acquisition adds the direct-to-consumer marketplace to StackCommerce’s current offerings of shops.
Case Studies, Profiles and Awards
Tradedoubler: Annual Report 2021
Tradedoubler publishes its annual shareholders report.
Amazon Sales And Profits Slip, But Advertising Powers Along
Amazon experiences its first quarterly loss in six years.
Elon Musk has reportedly lined up a new Twitter CEO, shared ideas for monetizing tweets
Embed tweet fees, influencers, and subscription services are among Musk’s ideas to monetize Twitter.