This week in FMTC’s Affiliate Roundup, we included four major trends in influencer marketing in 2022. We also look at what Elon Musk might have in store for Twitter. Find the latest news in affiliate every week in our roundup!
Best Practices, Explainers and Predictions
The happy marriage of influencers and affiliate marketing is one of the biggest trends.
A look at the value of subnetworks with today’s publishers.
Source: Martech Record
After the cookie crumbles, we’ll go back to tried and true marketing strategies.
M&A, New Entrants and Features
impact.com Announces Secondary Investment from W Capital and Providence Public of Approximately $100 Million
Private equity firms W Capital Partners (“W Capital”) and Providence Public invest in impact.com.
The acquisition adds the direct-to-consumer marketplace to StackCommerce’s current offerings of shops.
Case Studies, Profiles and Awards
Tradedoubler publishes its annual shareholders report.
Amazon experiences its first quarterly loss in six years.
Embed tweet fees, influencers, and subscription services are among Musk’s ideas to monetize Twitter.