This week in FMTC’s Affiliate Roundup: The wave of in-app shopping continues with the world’s #1 messaging service. Get ahead of holiday shopping with a new shopping event from Amazon. Congratulate Hello Partner’s 30 Under 30 winners with us, and check out key insights from a major survey of affiliate marketers.
Case Studies, Profiles, & Awards
#HP30Under30: Meet the Partnership Marketing Industry’s Future Leaders
Celebrating 30 early-career professionals making waves in the partnership marketing space.
Source: Hello Partner
How brands like Kizik and Pura are gaining new customers from referral codes
Referral codes may not be a new strategy, but they’re certainly paying off.
Source: Modern Retail
As Klarna aspires to be a global bank, affiliate marketing is its cash cow
The buy-now-pay-later provider has begun dabbling in affiliate.
Events, Webinars, & Podcasts
AI And Performance Marketing: Policies, Practices, And Legalities (Video Replay)
This panel webinar replay explores how AI is used in performance marketing — and the challenges the industry is facing.
Source: The Performance Marketing Association
Best Practices, Explainers, and Opinions
How Publishers Can Turn Engagement Into Revenue With First-Party Data
With 31% of publishers agreeing that affiliate marketing is a top money-maker, it may be time for first-party data to shine.
Affiliate Marketing in 2023: Survey of 2,270 Affiliate Marketers Reveals What’s Working
Over 2,000 affiliate marketers were surveyed — some of the results may surprise you!
Source: Authority Hacker
TikTok is testing a partnership with Google as it looks to beef up its search features
Gen Z’s preferred search engine is now partnering with the internet’s most powerful one. (Note: Article only available to subscribers.)
Source: Business Insider
With 14 million ecommerce sites, the US is atop the online world
In only four years, the number of e-commerce sites has almost tripled, with the U.S. home to half of them.
Source: Digital Commerce 360
Amazon confirms dates for Prime Big Deal Days
Get ahead of Black Friday with Amazon’s next wave of major sales, slated to begin October 10.
Source: Retail Dive
WhatsApp is introducing Flows for a richer in-app shopping experience
The trend of in-app shopping continues with the world’s top messaging platform.