Affiliate Roundup: #HP30LeadingWomen, E-Commerce’s Only Hope, & More

This week in FMTC’s Affiliate Roundup: Link-in-bio powerhouse Linktree introduces a new social commerce tool for 47 million users. A case study reveals 7-figure YOY growth through top-funnel affiliates and strategic recruitment. Celebrate Women’s History Month with Hello Partner’s 30 Leading Women.

Features

Linktree’s latest tool for its 47 million users is a social commerce offering

Linktree expands beyond link-in-bio, testing affiliate marketing with major brands and offering creators 12%-15% commissions.

Source: Tubefilter

Case Studies, Profiles, & Awards

#HP30LeadingWomen: Meet The Creator Economy’s Top 30 Leading Women

Happy Women’s History Month — celebrate women in the e-commerce space.

Source: Hello Partner

Case Study – 7 Figure YOY Growth Via Top Funnel Affiliates

Emphasizing the removal of low-value affiliates, a focus on top-funnel strategies, and strategic recruitment.

Source: Adam Riemer Marketing

Consumers prefer receiving coupons over email

Email is preferred to second place, text, by more than double.

Source: Insider Intelligence

Best Practices, Explainers, & Opinions

Google’s Siege on Spam Has Alarming Implications for News Sites Publishing Coupons

Google announces changes for news publications listing coupons on the SERP.

Source: Hello Partner

Affiliate-Adjacent

Inside The Secret Meetings To Define MFA

Promoting a rational response to publishers deliberately gaming programmatic monetization through ad arbitrage.

Source: AdExchanger

E-Commerce Needs Walmart

The retail giant is e-commerce’s only hope against Amazon.

Source: Marketplace Pulse