Affiliate Roundup: Google Automates Promotions, Amazon Questions Attribution Windows, ONAR Acquires Advertise Purple, & More

This week in FMTC’s Affiliate Roundup: Google Ads will automatically pull website promotions into eligible campaigns starting October 12. Amazon says about 20% of brand sales value occurs after typical ad attribution windows close. ONAR acquired affiliate agency Advertise Purple for up to $27.8 million, bringing combined pro forma revenue to about $23.5 million.

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• Reddit will retire RSS feeds in November and phase out its legacy public data API by March 2027, restricting large-scale data scraping while leaving its existing content-sharing agreements with Google and OpenAI intact.

• Google Ads will begin automatically pulling promotions from advertiser websites and adding them to eligible Search and Performance Max campaigns on October 12, with advertisers opted in by default but able to turn the feature off.  

• Amazon says about 20% of a brand’s sales value appears after typical ad attribution windows close, as it pushes longer-term measurement of advertising impact. 

• Market America sold the SHOP.COM domain to Shopify and moved its shopping ecosystem to a redesigned MarketAmerica.com, which is built on Shopify and includes an AI-powered shopping assistant. 

• The Performance Marketing Association opened nominations for five seats on its 2027 Board of Directors, with nominations closing October 31 and voting beginning November 4.  

• ONAR completed its acquisition of affiliate marketing agency Advertise Purple for up to $27.8 million, adding a business that generated $17.1 million in 2025 revenue and bringing the combined company’s pro forma revenue to about $23.5 million. 

 • Apple’s iOS 27 changes could block hundreds of ad tech and data companies from collecting data or serving ads on Apple devices.