Affiliate Roundup: Global Advertising Spend To Surpass $1 Trillion, Google Search Terms Stats, State of Affiliate Marketing Revenues, & More

The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer

This week in FMTC’s Affiliate Roundup: Global advertising spend is set to surpass $1 trillion in 2024, driven by a 10.7% growth rate. Only 148 specific search terms contribute to 15% of all Google searches. Google updates have not harmed affiliate revenues.

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• Global advertising spend is set to surpass $1 trillion in 2024, driven by a 10.7% growth rate, with digital media dominating the market at nearly 69% of total ad spend.

• Only 148 specific search terms contribute to 15% of all Google searches, according to research conducted by Similarweb.

• Future plc, known for brands like Tech Radar and Go Compare, reported annual revenue of £786 million in 2024, claiming that Google updates have not harmed affiliate revenues.

• ShareASale is upgrading to Awin, offering enhanced tools and streamlined features to boost affiliate marketing growth.

• The Performance Marketing Association (PMA) has announced its 2025 Board of Directors, emphasizing its commitment to advancing responsible performance marketing and fostering industry collaboration.

• Omnicom is acquiring Interpublic Group for $13.25 billion, aiming to become the largest advertising holding company globally.

• A recent survey reveals that 75% of marketers are increasing investments in brand ambassador programs, with 61% of U.S. and U.K. marketers having already done so.