Affiliate Roundup: Gen Z Influencer Marketing, Data Studies, The State of the Industry Webinar, and More

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This week in FMTC’s Affiliate Roundup: New studies highlight generational shopping trends, 2024 outlooks, and effective partnerships. Check out the link to Brook’s latest webinar, and read about Snapchat’s newest moves.


Snap x Traackr Partnership: Influencer Marketing for Gen Z and Beyond

Snapchat is one of Gen Z’s top 5 apps, so the new venture is a no-brainer.

Source: Traacker

Best Practices, Explainers, & Opinions

5 experts forecast affiliate marketing trends for 2024

In the new year’s economy, these are the moves to pay attention to.


Case Studies, Profiles, & Awards

The Power of Incentives in Ecommerce: Insights from ActiveCampaign’s Latest Report

2024 is looking good, according to the study.

Source: Active Campaign

CreatorIQ, Ipsos Survey Highlights Why Affiliate Engagements Are Not Enough For Creators

The onus is on brands to step up.

Source: Adweek

CJ Welcomes Santi Pierini as New CEO

The Accenture veteran joins CJ, formerly known as Commission Junction.

Source: Martech Record

Events, Webinars, & Podcasts

Video Replay Of Amazon Seller Affiliate: Pros And Cons For Publishers And Brands

Tricia Meyer moderates the discussion.

Source: The Performance Marketing Assocation

The state of the industry 2024: where does affiliate fit in the marketing ecosystem and how is that changing?

Catch a replay of Brook’s latest webinar. Sign-up required.

Source: Martech Record

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