Affiliate Roundup: GARM, Google, & Glossary

The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer

This week in FMTC’s Affiliate Roundup: The PMA releases its 2024 Performance Marketing Glossary. A lawsuit against GARM sees the organization disband. Personalization and privacy are top of mind, while a report from Adalytics sheds light on brand and ad safety.

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• Personalization can drive conversions, but marketers should keep privacy and compliance in mind.

• Check out these 2024 shopping trends.

• Break down notable components from the Google antitrust ruling.

• The Global Alliance for Responsible Media (GARM) dissolves in the wake of a lawsuit from X.

• The PMA releases its latest Performance Marketing Glossary with over 30 new entries.

• The newest Adalytics report exposes flaws in brand safety verification, highlighting issues with unsafe ad placements.