Affiliate Roundup: European Affiliate, Ad Spending, and More

This week in FMTC’s Affiliate Roundup: Ad spending is on the up and up — and so are its results. Meanwhile, some major industry partnerships are likewise paying off. Plus, the EU and UK continue to build their affiliate presence.

Features

Wildfire Monetizes Commerce Transactions Through Gen AI Engine

The shopping and rewards platform embraces new technology.

Source: MediaPost

How Awin and Infinity’s partnership is helping agency clients track phone calls

Infinity’s Partner Account Director Matthew Bradley chats about the successful partnership.

Source: Prolific North

M&A, New Entrants, and Raises

The Affiliate and Partner Marketing Association – Everything You Need to Know

The UK’s first affiliate trade body hopes to launch in Q4.

Source: Hello Partner

Affinity Acquires Opinary, Expands EMEA Footprint

The acquisition bolsters Affinity’s EMEA presence and brings with it an impressive portfolio of publishers.

Source: Hello Partner

Case Studies, Profiles, and Awards

How Wirecutter’s social strategy led to increased Prime Day affiliate revenue

Wirecutter enjoyed a sales increase of “double digits” YOY this July.

Source: Digiday

Affiliate Adjacent

Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%

Top ad spenders include the usual players as well as online retailer Temu.

Source: MediaPost

Amazon, Walmart, Instacart continue to compete as agencies add more commerce media ad dollars to their carts

Q2 advertising data reveals major growth for these three retailers.

Source: Digiday