A more tailored experience from Google, Taboola
homepages and app offers get personal
This week: Taboola’s automates homepages for you while Google says hello to Topics. These articles and more in FMTC’s Affiliate Roundup!
Best Practices, Explainers and Predictions
Nine things to consider before hiring an affiliate marketing agency.
Source: Martech Record
A walkthrough of link organization in Geniuslink’s dashboard.
M&A, New Entrants and Features
StackCommerce Acquires BrandCycle, Enabling End-to-End Commerce + Content Platform for Publishers, Influencers, and Brands
The commerce and content platform acquires BrandCycle.
Case Studies, Profiles and Awards
Despite the title, this article is more on coupon strategies for shoppers, although apps like Honey got a shoutout.
Source: Fox West Texas
Events, Webinars and Podcasts
What you can expect to see in affiliate this year, according to industry experts.
More than half of survey participants report that the majority of their customers come to them through Google or Amazon, prompting them to increase their interaction with the latter this past year.
Up to five Topics will be displayed, based on browser history.
The “Offers” tab will collect deals across Google Play’s catalog, although there will be a section highlighting relevant deals.
Homepage For You beta testing showed a pretty impressive 30-50% increase in CTR.
Programmatic video ad spend estimates are high, thanks in large part to YouTube’s advertising.
If you have an affiliate industry story to share, let us know!