A more tailored experience from Google, Taboola
homepages and app offers get personal
This week: Taboola’s automates homepages for you while Google says hello to Topics. These articles and more in FMTC’s Affiliate Roundup!
Best Practices, Explainers and Predictions
How to Choose an Affiliate Marketing Agency
Nine things to consider before hiring an affiliate marketing agency.
Source: Martech Record
Link Management with Geniuslink
A walkthrough of link organization in Geniuslink’s dashboard.
M&A, New Entrants and Features
StackCommerce Acquires BrandCycle, Enabling End-to-End Commerce + Content Platform for Publishers, Influencers, and Brands
The commerce and content platform acquires BrandCycle.
Case Studies, Profiles and Awards
Shoppers using coupons more often with recent inflation
Despite the title, this article is more on coupon strategies for shoppers, although apps like Honey got a shoutout.
Source: Fox West Texas
Events, Webinars and Podcasts
Awin Talks: Affiliate industry predictions for 2022
What you can expect to see in affiliate this year, according to industry experts.
83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
More than half of survey participants report that the majority of their customers come to them through Google or Amazon, prompting them to increase their interaction with the latter this past year.
FLoC is off the table as Google switches to targeting by Topics
Up to five Topics will be displayed, based on browser history.
Google Play is getting an ‘Offers’ tab to display deals on games and apps
The “Offers” tab will collect deals across Google Play’s catalog, although there will be a section highlighting relevant deals.
Taboola automates personalized homepages
Homepage For You beta testing showed a pretty impressive 30-50% increase in CTR.
Video Poised To Become Dominant Programmatic Display Ad Format
Programmatic video ad spend estimates are high, thanks in large part to YouTube’s advertising.
If you have an affiliate industry story to share, let us know!