Affiliate Roundup: eBay Expands Affiliate Live Shopping, Phia Suspended, Google Labels AI Ads, & More

This week in FMTC’s Affiliate Roundup: eBay integrated eBay Live with the eBay Partner Network. Phia was suspended by impact.com over alleged affiliate attribution issues. Google will disclose when ads are created or edited with AI.

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• The Performance Marketing Association has released its 2026 U.S. Brand Survey, offering new insights into how advertisers are using affiliate marketing and where brands see the channel heading next. 

• Lazada has joined Meta’s Affiliate Partnerships program, expanding social shopping and creator monetization across Southeast Asia. 

• Meta and Shopee have expanded their affiliate partnership to Instagram, enabling creators to earn commissions by promoting Shopee products directly through the platform. 

• eBay has integrated eBay Live with the eBay Partner Network, allowing affiliates to earn commissions by promoting eligible livestream shopping events and purchases. 

• Phia, the AI shopping startup co-founded by Phoebe Gates, was temporarily suspended by impact.com following allegations of improper affiliate commission attribution. 

• Google will now disclose when ads are created or edited with AI, expanding transparency across Search, YouTube, and Discover. 

• AdExchanger reports that spending on made-for-advertising (MFA) sites is rising as AI-generated content floods the web, raising new concerns about ad quality and media waste.