Affiliate Roundup: Cyber Week, Influencer Couples, and More

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This week in FMTC’s Affiliate Roundup: Much more data about the year’s biggest sales is here — showing consumers took advantage of some great deals. We also have some key tips from experts about online coupons, affiliate management, social commerce, and influencer partnerships.

Best Practices, Explainers, & Opinions

How influencer-couple brand partnerships can amplify your reach

Take advantage of the audience size and rapport for your affiliate efforts.


3 Lessons for Affiliate Managers

Lee-Ann Johnstone gives three expert tips.

Source: Affiverse

We need to talk about coupon/voucher popups.

Making a case for coupons and affiliate to work hand in hand, not against one another.

Source: James Little

Case Studies, Profiles, & Awards

Flash Report: Affiliate Sales Up for Cyber Weekend

Among the insights: BNPL (buy now, pay later) was up 32% from last year.

Source: Martech Record

Ecommerce Holiday Results: Black Friday, Cyber Monday and Cyber Week

Visualize e-commerce data with these charts and stats.

Source: Digital Commerce 360

Events, Webinars, & Podcasts

Profitable Performance Marketing Podcast — 5 Things To Do Right Now With Your Affiliate Program

One key tip: Streamline affiliate approvals (FMTC can help push your deals out to affiliates!)



Social Commerce Is Trending, But Brands Have To Get Serious About Driving Purchases

Leverage brand trust to create an authentic “experience” on social.

Source: AdExchanger

Holiday Shopping Soars As Sellers See Their Prices Hit Rock Bottom

From the article: “To reach a new customer, are you better off spending another dollar on advertising or dropping your price by $1?”

Source: AdExchanger

92% of top online retailers offer Cyber Monday promotions

Compared to last year’s 79.5%, a whopping 93% of retailers offered discounts this year.

Source: Digital Commerce 360

Mastercard launches Shopping Muse, an AI-powered shopping assistant

The trend of AI-assisted app shopping continues.

Source: TechCrunch

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