Affiliate Roundup: Cyber Week, Influencer Couples, and More

This week in FMTC’s Affiliate Roundup: Much more data about the year’s biggest sales is here — showing consumers took advantage of some great deals. We also have some key tips from experts about online coupons, affiliate management, social commerce, and influencer partnerships.

Best Practices, Explainers, & Opinions

How influencer-couple brand partnerships can amplify your reach

Take advantage of the audience size and rapport for your affiliate efforts.

Source: impact.com

3 Lessons for Affiliate Managers

Lee-Ann Johnstone gives three expert tips.

Source: Affiverse

We need to talk about coupon/voucher popups.

Making a case for coupons and affiliate to work hand in hand, not against one another.

Source: James Little

Case Studies, Profiles, & Awards

Flash Report: Affiliate Sales Up for Cyber Weekend

Among the insights: BNPL (buy now, pay later) was up 32% from last year.

Source: Martech Record

Ecommerce Holiday Results: Black Friday, Cyber Monday and Cyber Week

Visualize e-commerce data with these charts and stats.

Source: Digital Commerce 360

Events, Webinars, & Podcasts

Profitable Performance Marketing Podcast — 5 Things To Do Right Now With Your Affiliate Program

One key tip: Streamline affiliate approvals (FMTC can help push your deals out to affiliates!)

Source: RSS.com

Affiliate-Adjacent

Social Commerce Is Trending, But Brands Have To Get Serious About Driving Purchases

Leverage brand trust to create an authentic “experience” on social.

Source: AdExchanger

Holiday Shopping Soars As Sellers See Their Prices Hit Rock Bottom

From the article: “To reach a new customer, are you better off spending another dollar on advertising or dropping your price by $1?”

Source: AdExchanger

92% of top online retailers offer Cyber Monday promotions

Compared to last year’s 79.5%, a whopping 93% of retailers offered discounts this year.

Source: Digital Commerce 360

Mastercard launches Shopping Muse, an AI-powered shopping assistant

The trend of AI-assisted app shopping continues.

Source: TechCrunch