This week in FMTC’s Affiliate Roundup: Watch out for these malicious Chrome extensions that modify cookies in e-commerce websites to profit off affiliates. In better e-commerce news, we’ve included an article that addresses why you should take advantage of cross-border e-commerce. Find these articles and more in our roundup!
Best Practices, Explainers and Predictions
How to Use Affiliate to Drive Cross-Border E-Commerce
Tips on how to take advantage of cross-border e-commerce (CBE).
Source: Martech Record
The Best Niche Research Tools for Affiliate Marketers in 2022
Six tools to help you improve your SEO.
Case Studies, Profiles and Awards
Experts Find Malicious Cookie Stuffing Chrome Extensions Used by 1.4 Million Users
Be aware of these five Chrome extensions that allow attackers to profit off affiliate links on e-commerce sites.
Source: The Hacker News
Events, Webinars and Podcasts
You’re Invited: Partnership Day NYC
Reserve your seat for Partnerize’s Partnership Day NYC, a virtual event on September 21.
Back-to-school consumers are holding out for discounts
Consumers seem to be waiting for Labor Day coupons and deals to stock up on back-to-school supplies.
Source: Retail Dive
Path To Purchase Shortens – Average Time Now 30 Minutes From First-Page View
Criteo’s report finds changes in US and UK consumer habits.
Pinterest Wants To Be A Performance Channel
An interview with Bill Watkins, CRO of Pinterest.
Source: Ad Exchanger
Retail Media: Advertising’s Third Big Wave
Industry experts predict retail media will outpace search and social media.
Taboola Claims Free ‘Wallpaper’ Service Will Drive 500M Visits To Sites, Bypassing Search Engines
Taboola predicts its News Wallpaper feature will boost it past its $50 million revenue goal by the end of the year.