This week in FMTC’s Affiliate Roundup: The FTC is set to hold an informal hearing regarding fake reviews. Podcasts, AI, and cookies remain top areas of concern. Plus, check out these tools and KPIs to help your marketing efforts be successful this year.
Best Practices, Explainers, & Opinions
Unleashing the Power of Affiliate Marketing: Mastering Incrementality and Boosting Profits
A list of powerful tools to use to take advantage of incrementality.
Source: JEB Commerce
Important Marketing Metrics To Track To Grow This Year
Tracking the right KPIs is one major key to marketing success.
After a tough year, podcast execs say 2024 will bring in new advertisers amid stiff competition for listeners
2024 brings optimism for the podcast industry.
How AI impacted 2023 holiday sales
As more holiday data rolls out, AI is one thing to keep an eye on.
Source: Digital Commerce 360
And So Begins The Beginning Of The End Of Third-Party Cookies In Chrome
Having some fun with the beginning of the end of the cookie.
FTC to Hold Informal Hearing on Proposed Rule Banning Fake Reviews and Testimonials
The FTC continues to double down on fake reviews.
Source: The FTC