Affiliate Roundup: Cookie Memes, Powerful Tools and Metrics, The FTC Strikes Back, & More

This week in FMTC’s Affiliate Roundup: The FTC is set to hold an informal hearing regarding fake reviews. Podcasts, AI, and cookies remain top areas of concern. Plus, check out these tools and KPIs to help your marketing efforts be successful this year.

Best Practices, Explainers, & Opinions

Unleashing the Power of Affiliate Marketing: Mastering Incrementality and Boosting Profits

A list of powerful tools to use to take advantage of incrementality.

Source: JEB Commerce

Important Marketing Metrics To Track To Grow This Year

Tracking the right KPIs is one major key to marketing success.

Source: eAccountable

Affiliate-Adjacent

After a tough year, podcast execs say 2024 will bring in new advertisers amid stiff competition for listeners

2024 brings optimism for the podcast industry.

Source: Digiday

How AI impacted 2023 holiday sales

As more holiday data rolls out, AI is one thing to keep an eye on.

Source: Digital Commerce 360

And So Begins The Beginning Of The End Of Third-Party Cookies In Chrome

Having some fun with the beginning of the end of the cookie.

Source: AdExchanger

FTC to Hold Informal Hearing on Proposed Rule Banning Fake Reviews and Testimonials

The FTC continues to double down on fake reviews.

Source: The FTC