The industry has long been warned that third-party cookies have an expiration date . . . but did it listen?
This week, we have cookies — first-party and third-party kinds. While one article looks at how these cookies affects the industry, another article argues that it is not heeding the warnings. These topics and more in this week’s affiliate roundup!
Best Practices, Explainers and Predictions
How affiliate network tracking platforms laid the foundation for the success of cashback and loyalty programs.
In the wake of major browsers limiting or doing away entirely with third-party cookies, first-party cookies remain intact.
Parsing Web 3 and how it might affect the performance marketing industry.
Events, Webinars and Podcasts
Robin Ward of LTK visits the podcast to discuss the relationship between influencer and performance marketing.
Adam Weiss sits down with Saad Siddiqui of Bonsai, Jesse Lakes of Geniuslink, and Monica Lent of Affilimate.
Source: Martech Record
An argument for “translucency” in ad tech.
Three takeaways from platform giants’ Q1 2022 Earnings Calls.
A warning that the industry might not be as worried about third-party cookies as it should be.
Source: Marketing Dive
Meta suffers heavy losses after Facebook loses a million daily active users.
If you have an affiliate industry story to share, let us know!