The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer
This week in FMTC’s Affiliate Roundup: Brook talks coupons at CJU. Business Insider’s parent company makes a major move, as does Publicis. TikTok and Reddit grow stronger in the advertising and search spaces, respectively.
• Catch an interview with Brook from CJU, talking coupons, site reputation abuse, and more.
• Reddit gains major traction as a search engine, with almost two-thirds of Americans searching the site at least once a week.
• Axel Springer — owner of Business Insider, Politico, and more — splits in two, with Awin potentially getting a slice of the pie.
• Australia’s Merry Boots sings affiliate’s praises.
• TikTok’s hold on advertising grows stronger with the TikTok Search Ads Campaign.
• Publicis acquires the world’s largest independent commerce marketing company, Mars United Commerce.