Affiliate Roundup: CEMA Targets Email Urgency, LinkedIn Flags AI Slop, IAB Updates AI Search Guidance, & More

This week in FMTC’s Affiliate Roundup: Washington’s CEMA is increasing legal risks for marketers using false urgency in email subject lines. LinkedIn added a “Seems like AI slop” button to report low-quality AI-generated content. The IAB released new guidance for measuring AI search visibility.

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• Washington’s CEMA is exposing marketers to new legal risks over email subject lines that create false urgency. 

• impact.com says Prime Day creates a “halo effect” that drives incremental sales beyond Amazon, giving brands an opportunity to capture additional revenue across their own channels during major shopping events. 

• LinkedIn added a new “Seems like AI slop” reporting option, allowing users to flag low-quality AI-generated posts as the platform pushes for more authentic professional content. 

• PMA Executive Director Tricia Meyer reflects on why the organization’s annual brunch has become a cornerstone of relationship-building and community within the affiliate marketing industry.

• X has settled its long-running legal dispute with the World Federation of Advertisers, ending a high-profile battle over alleged advertiser boycotts while continuing its case against several individual companies. 

• The IAB released new guidance urging brands to measure AI search visibility using business outcomes, brand mentions, and citations rather than rankings alone. 

• Michaels says its AI shopping assistant is driving more than double the conversion rate of traditional site search, highlighting AI’s growing role in ecommerce product discovery.