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Affiliate Roundup: Canadian Affiliate, PMA Board of Directors Voting, and More

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This week in FMTC’s Affiliate Roundup: The PMA BOD candidate list is here! Read their bios and prepare to vote. (We may be biased, but our Katie Jones would make a great board member.)

In other news this week, influencers are saturating the affiliate market; SEO makes for good affiliate strategy, but not everyone’s a fan; and a whopping 91% of consumers grow weary of intrusive advertising.

Best Practices, Explainers, & Opinions

Canadian Affiliate Marketing Regulations

Here’s how to master your affiliate program when expanding into the Great White North.

Source: All Inclusive Marketing

Contextual Data Is The Backbone Of Commerce Media

Contextual ad triggers look to be the next big thing — and will prove quite useful — for commerce media.

Source: AdExchanger

Case Studies, Profiles, & Awards

Marketers use affiliate strategies across the purchase funnel

As many as 58% of marketers report using affiliate strategies across their buyer’s journey.

Source: Insider Intelligence

Influencers continue to pile into affiliate marketing

This is good for brands, but not as good for other affiliates in an oversaturated market.

Source: Insider Intelligence

Events, Webinars, & Podcasts

PMA 2024 Board Of Directors Nominees

The nominees are in and voting has commenced. Check out the candidates (including a familiar face).

Source: The Performance Marketing Association

Profitable Performance Marketing Podcast — Is it Possible to Maximize PR and SEO with Affiliate Offers?

PR + SEO + Affiliate = A winning strategy.

Source: RSS.com

Affiliate-Adjacent

Agentio Raises $4.25 Million To Make Paid Creator Content More Programmatic

Programmatic content continues to grow.

Source: AdExchanger

YouTube is now cracking down on ad blockers globally

The video platform aims to ensure its bread and butter remains a main course.

Source: TechCrunch

Welcome to the United States of Amazon

A new newsletter highlights significant data about the tech giant’s economic presence.

Source: Mike Mallazzo

NRF predicts online holiday sales will grow 7% to 9%

They also forecast 60% of holiday spending coming from online sales.

Source: Digital Commerce 360

The people who ruined the internet

Making a case that SEO may not have optimized the user experience.

Source: The Verge

91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads

According to this data, sometimes ubiquity isn’t key.

Source: Marketing Tech News

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