Affiliate Roundup: Browser Extensions, FTC Do’s & Don’ts, and More

This week in FMTC’s Affiliate Roundup: Twitter begins paying out for certain creators — with some limitations — while AI helps shoppers with coupons. Meanwhile, impact.com, browser extensions, and The Wall Street Journal each grow their presence in the affiliate space. Tricia Meyer also helps us further understand new FTC rules with her disclosure cheat sheet.

Features

impact.com Announces Fully Integrated Influencer and Creator Partnership Management Platform, Empowering Brands and Creators to Discover, Create and Manage Long-Term, Productive Partnerships

One of the most used affiliate platforms expands its offerings.

Source: MarTech Series

Best Practices, Explainers, and Opinions

Affiliate and Influencer Disclosure Cheat Sheet

Tricia Meyer breaks down the do’s and don’ts of the new FTC guidelines.

Source: Tricia Meyer

Is it time that extensions “standing down” became universal across all networks & platforms?

Making the case for consistency across browser extensions and how they track and award sales.

Source: James Little

M&A, New Entrants, and Raises

Pantastic acquires leading affiliate marketing platform, Refersion

The acquisition will propel e-commerce growth forward.

Source: Yahoo Finance

Case Studies, Profiles, and Awards

ChatGPT Enters the Affiliate Space and Unleashes Conversational Coupon Code Opportunities

Shoppers can now seek out coupon codes through the AI chatbot, but its effect on affiliate remains to be seen.

Source: Hello Partner

Shopping Extensions Are Here to Stay — Learn to Measure and Test Their Impact

Consumers love finding deals via browser extensions; read up on some best practices for marketers.

Source: Total Retail

One Year In, The Wall Street Journal’s Buy Side Is Fine-Tuning Its Affiliate Strategy

As the market evolves, the WSJ’s affiliate arm continues to solidify its position in the space.

Source: Adweek

Affiliate Adjacent

Twitter starts sharing ad revenue with verified creators

Ad revenue will now go in part to Twitter Blue users who reach a threshold of engagement.

Source: TechCrunch

Count ‘Em Up: Amazon’s Prime Day Draws $12.7B In Spending

The annual two-day deals extravaganza proved lucrative as ever in 2023, with almost $1 billion coming from BNPL purchases.

Source: MediaPost