Buy Now, Pay Later
We’re looking at who “Buy Now, Pay Later” consumers are and what new services companies like Afterpay are rolling out for them. Find the latest and most interesting news in affiliate in FMTC’s roundup!
Best Practices, Explainers and Predictions
Unique characteristics of the ‘buy now, pay later’ consumer
Understanding the BNPL consumer: who they are and what makes them tick.
Source: Digital Commerce 360
Publishers: Paywalls Need to Die. There’s a Better Way to Monetize
An argument against paywalls for publishers. Affiliate is not mentioned by name but is a clear alternative monetization strategy.
Source: Martech Zone
Simplify Your Affiliate Marketing Promotion with These 7 Foolproof Ideas
Seven considerations for creating or promoting affiliate offers.
Source: Powerhouse Affiliate
3 Types of Reward Programs Every Retail Brand Should Know About
Jordan Glazier of Wildfire Systems makes the case for reward and discount shopping — in particular for shopping companions.
Is Search Advertising Broken?
A criticism of search marketing in favor of something called Purchase Behavior Targeting, or PBT.
Case Studies, Profiles and Awards
PMA Welcomes New Council Chairs
Van Chappell, GM of BrandVerity will be leading the Compliance Council, and Jessica Henig, Sr Director Global Partnerships at Partnerize, will be leading the Publisher Recruitment and Education Council.
Afterpay unveils BNPL subscription offering for US customers
Afterpay offers BNPL option to US customers for subscriptions.
#PerformanceIN50 – Recognising Exceptional Talent in Performance Marketing
PerformanceIN’s annual Top 50 “exceptional individuals and rising stars” in the performance marketing channel — free registration required.
In Time for the Holidays, These Coupons Apps Will Stretch Your Dollars
A ranking of ten coupon-related apps from a site called PYMNTS.
Influencers made $5M on Admitad’s Pioneer Monetization Platform
Monetization platform Admitad announces $5 million in payments, including some anonymous examples ranging from $600 to $6,400 per month.
Source: MarTech Series
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