Blurred Lines and Big Moves
The space between merchants, affiliates, and consumers is getting smaller. This week’s roundup highlights big moves in social commerce that may impact your affiliate marketing strategy. Stay up to date on the latest news.
Best Practices, Explainers, and Predictions
The Increasingly Blurred Lines Between Influencer and Performance Marketing
An argument for merging affiliate and influencers under the performance management team.
Online gift guides are playing a bigger — and more difficult — role for brands
Affiliate is a big part of this trend.
Case Studies, Profiles, and Awards
Essential Affiliate Marketing Tools: Affilimate
Geniuslink reviews affiliate dashboard tool Affilimate.
Court Confirms 1-800 Contacts’ Antitrust Victory Against FTC
An interesting ruling in favor of 1-800-Contacts, which took legal action against competitors (not affiliates) for infringing on its trademarks in paid search.
Verizon Media Makes Big Move To Process Ecommerce Transactions As It Transitions To Yahoo
Verizon Media and TikTok also get into the retailer game.
TikTok and Shopify introduce TikTok Shopping
In more social commerce news, consumers can now purchase from TikTok “mini-shops.”
Linktree partners with PayPal to allow users globally to accept direct payments
This new integration further streamlines merchant and customer interaction.
YouTube Surpasses 2 Million Creators In Monetization Program
YouTube boasts an impressive pool of monetized channels.
If you have an affiliate industry story to share, let us know!