Affiliate Marketing News 04-09-21
As you begin to reflect on the wins and losses of Q1, remember to take time to focus on your goals for Q2. To help you do that, we have the latest affiliate news roundup jam-packed with, fresh insider tips, expert advice from the pros, networking opportunities, and much more. Hit refresh on your affiliate marketing strategy and the results will speak for themselves.
M&A, New Entrants, and Features
Over the past few years, Impact has significantly advanced the Partnership Economy by demonstrating the value of productive partnerships, in particular the partnerships that extend beyond traditional affiliate rewards. Their recent acquisitions of both Affluent and Trackonomics will only further Impact’s hopes of becoming a leader in technology, vision, and transparency.
Recent surges in e-commerce have inspired many brands to look for easy ways to expand their global reach and tap into new opportunities. CJ’s e-commerce plugins allow marketers to capture the customer country on conversion and enable advertisers to understand the global reach of their program and publishers.
Source: Commission Junction
Digital identity enables marketers to understand their audiences’ interests, preferences and attitudes, and tailor advertising to the individual’s needs, whilst respecting consumer privacy. There are a variety of digital identity solutions being developed to help marketers understand audiences in a post-cookie world.
The death of the third-party cookie will have a serious effect on advertising, but marketers are seeking out other creative data solutions. In fact, many publishers are beginning to form stronger relationships with brands in hopes of increasing their subscriptions and gaining even more first-party data.
In light of Google’s plans to block third-party cookies on its Chrome browser by 2022, beauty and personal care brands are positioning loyalty programs as the next way to farm customer data. Companies like Maybelline and Beauty, Glow Recipe have developed loyalty programs to gather and encourage first-data sharing while also reaffirming value to their customers.
Shoppers buying now and paying for their purchases over time have increased in recent years, with more shoppers using it and more retailers offering it. U.K.-based jewelry retailer Fenton launched pay-in-installment services with vendors Splitit and Klarna in 2019, and immediately began reaping rewards from offering the options.
Source: Digital Commerce 360
Events, Webinars, & Podcasts
The first-ever Affiliate Grand Slam expo is set to bring leading affiliates, marketers, and influencers together for a world-class event in the UAE. The 3-day event kicks off in Dubai on the 24th of May, 2021 with a series of networking and registration events – before a content-rich conference and buzzing expo floor take over the city’s luxurious Intercontinental Dubai Festival City hotel on the 25th and 26th of May. Register Now!
Source: Be In Crypto
The Performance Marketing Association announces that registration is open for their first-ever virtual conference, 2021 PMA Spring Conference: Connect. Their goal is to provide education and networking opportunities while allowing attendees flexibility and options. Register Now!
Source: Performance Marketing Association
In the finale of Season 3 of the Affiliate Marketing Podcast, Lee-Ann talks shop with Head of Agency services, Leanna Klyne about the common problems affiliate programs have with their tech and infrastructure and how you can overcome these.
Source: Affiliate Insider
In the most recent episode of Conversations with CommerceNext, Co-Founder Scott Silverman interviews Bill Schneider, VP of Product Marketing at SheerID, to discuss CommerceNext’s latest research report. The report surveyed 1000+ shoppers to uncover how Covid-19 has impacted consumers as well as what they expect from brands’ messaging and behavior both now and after the pandemic.
Beth Kirsch – VP Marketing and Growth – Pipedrive – Lead Gen, B2B, and International Affiliate Marketing
Digital marketing veteran Beth Kirsch joins the PPM podcast to discuss all things B2B affiliate marketing and Lead Gen affiliate marketing. Kirsch has been running affiliate channels and all other digital marketing campaigns for over two decades and has a wealth of knowledge to share with listeners.
Source: Profitable Performance Marketing Podcast
If you have an affiliate industry story to share, let us know!