This week in FMTC’s Affiliate Roundup: We look back on Black Friday trends that played out. We also check out impact.com’s newest feature, which takes on the issue of coupon abuse. Get the latest affiliate news in our weekly roundup!
Best Practices, Explainers and Predictions
SaaS Affiliate Programs: The Blue Ocean Of Affiliate Marketing
Four reasons why one might consider SaaS affiliate programs.
M&A, New Entrants and Raises
Publicis Groupe Boosts Commerce Offering With Acquisition of VIVnetworks
VIVnetworks to be integrated with Publicis Groupe’s CJ.
Yahoo gets 25% stake in Taboola as part of long-term advertising deal
Yahoo and Taboola agree to a 30-year partnership.
Events, Webinars and Podcasts
Affiliate Transformations: About Partnerships & Why Data is the New Trust
An interview with PartnerHacker’s founders Jared Fuller and Isaac Morehouse.
Source: Affiliate Insider
PMA Holiday Happy Hour 2022
PMA to host a virtual happy hour on December 14.
Introducing Promo Code Monitoring: How impact.com’s newest feature guards brands against coupon misuse
impact.com releases a monitoring system intended to catch coupon use violations.
Meet The MSPA, The IAB’S Answer To State Privacy Laws
The IAB introduces a framework for publishers that addresses multiple state privacy laws.
Source: Ad Exchanger
Winners and losers of Black Friday 2022
This year’s Black Friday trends and how they compare to predictions.
Source: Retail Dive