Affiliate Roundup: Black Friday Recap, the “Tsunami of Crap,” and More

This week in FMTC’s Affiliate Roundup: It’s officially time to review what worked, what didn’t, and who made money on Black Friday this year. Meanwhile, a PMA webinar, an insightful podcast, and an op-ed remind us about the current state of affiliate and its challenges.

Best Practices, Explainers, & Opinions

The tsunami of crap has arrived

The age of AI also means the age of poorly created content, according to this writer.

Source: The Rebooting

Winners and Losers of Black Friday 2023

Is the doorbuster dead?

Source: Retail Dive

Case Studies, Profiles, & Awards

What consumers love, and don’t love, about online shopping

Online shopping data, visualized.

Source: Digital Commerce 360

Google is Testing Even More Discount Features, Shaking Up the Affiliate Space

As we learned last week, the SERP will now show deals, but more is to come.

Source: Hello Partner

Events, Webinars, & Podcasts

Profitable Performance Marketing Podcast — The affiliate channel is complex, don’t make this mistake with it

Jamie Birch encourages us to see the forest for the trees.

Source: RSS.com

Conquer Tracking Issues To Lift Conversions (Video Replay)

Check out this webinar from the PMA on optimizing your conversions.

Source: The Performance Marketing Association

Affiliate-Adjacent

Holiday Weekend Draws Record Shoppers

While the number of shoppers went up, the average spend per person went down.

Source: MediaPost

The growing threat of invalid traffic – a $71 billion problem in 2024

Fake traffic means wasted ad spend.

Source: Business of Apps