This week in FMTC’s Affiliate Roundup: It’s officially time to review what worked, what didn’t, and who made money on Black Friday this year. Meanwhile, a PMA webinar, an insightful podcast, and an op-ed remind us about the current state of affiliate and its challenges.
Best Practices, Explainers, & Opinions
The tsunami of crap has arrived
The age of AI also means the age of poorly created content, according to this writer.
Source: The Rebooting
Winners and Losers of Black Friday 2023
Is the doorbuster dead?
Source: Retail Dive
Case Studies, Profiles, & Awards
What consumers love, and don’t love, about online shopping
Online shopping data, visualized.
Source: Digital Commerce 360
Google is Testing Even More Discount Features, Shaking Up the Affiliate Space
As we learned last week, the SERP will now show deals, but more is to come.
Source: Hello Partner
Events, Webinars, & Podcasts
Profitable Performance Marketing Podcast — The affiliate channel is complex, don’t make this mistake with it
Jamie Birch encourages us to see the forest for the trees.
Conquer Tracking Issues To Lift Conversions (Video Replay)
Check out this webinar from the PMA on optimizing your conversions.
Source: The Performance Marketing Association
Holiday Weekend Draws Record Shoppers
While the number of shoppers went up, the average spend per person went down.
The growing threat of invalid traffic – a $71 billion problem in 2024
Fake traffic means wasted ad spend.
Source: Business of Apps