Affiliate Roundup: And the Partnership Awards Go To…

This week in FMTC’s Affiliate Roundup: We celebrate the past year’s excellence in the affiliate space, review some present mergers and platform updates, and look ahead to future spending in the affiliate industry.

Best Practices, Explainers, and Predictions

Forrester Report Predicts $8.2 Billion Affiliate Marketing Industry by 2022

A recent report by Forrester finds that U.S. affiliate marketing spending could grow 10% between 2021 and 2026.

Source: Digital Journal

M&A, New Entrants, and Raises

SourceKnowledge Acquired by mrge

mrge’s first North American acquisition helps grow its commerce advertising platform.

Source: Globe Newswire

Case Studies, Profiles, and Awards

Partnership Awards U.S. — 2023 Winners Revealed

And the (second annual) Partnership Awards go to…

Source: Hello Partner & PerformanceIN

Affiliate Adjacent

Google Ads Is Fully Ditching Rules-Based Attribution; The Costs Of Targeting

Starting in May, new Google Ads accounts’ only attribution option will be data-based.

Source: AdExchanger

TikTok Slowly Tries A US Affiliate Program; Twitter Shows Its Reco Rules

TikTok’s Shops feature is being piloted. Plus, Twitter and Substack both announce some changes that affect affiliates.

Source: AdExchanger