This week in FMTC’s Affiliate Roundup: We celebrate the past year’s excellence in the affiliate space, review some present mergers and platform updates, and look ahead to future spending in the affiliate industry.
Best Practices, Explainers, and Predictions
Forrester Report Predicts $8.2 Billion Affiliate Marketing Industry by 2022
A recent report by Forrester finds that U.S. affiliate marketing spending could grow 10% between 2021 and 2026.
Source: Digital Journal
M&A, New Entrants, and Raises
SourceKnowledge Acquired by mrge
mrge’s first North American acquisition helps grow its commerce advertising platform.
Source: Globe Newswire
Case Studies, Profiles, and Awards
Partnership Awards U.S. — 2023 Winners Revealed
And the (second annual) Partnership Awards go to…
Source: Hello Partner & PerformanceIN
Google Ads Is Fully Ditching Rules-Based Attribution; The Costs Of Targeting
Starting in May, new Google Ads accounts’ only attribution option will be data-based.
TikTok Slowly Tries A US Affiliate Program; Twitter Shows Its Reco Rules
TikTok’s Shops feature is being piloted. Plus, Twitter and Substack both announce some changes that affect affiliates.