Affiliate Roundup: Affiliate Growth in 2024, PMA Officers, & More

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This week in FMTC’s Affiliate Roundup: Best practices, tools, and a growth mindset are front and center this week. The PMA’s Board of Directors announce their top officers, Citi releases a coupon-focused browser extension for cardmembers, and Rakuten Advertising unveils a new AI-powered solution.

M&A, New Entrants, & Raises

Rakuten Advertising Announces AI-Driven Partnership Discovery Solution to Connect Advertisers with the Most Effective Publisher Partners

The announcement came during last week’s Affiliate Summit West.

Source: PR Newswire

Case Studies, Profiles, & Awards

Announcing PMA Officers For 2024

The four officers will lead the full Board of Directors.

Source: The Performance Marketing Association

Best Practices, Explainers, & Opinions

How to Succeed in Affiliate Marketing 2024

One in five marketers say affiliate is their top-performing channel — read more data and best practices.

Source: Outbrain

The Best Growth Driving Tools for Affiliate Marketers and Brands

Partnerize covers nine winning tools.

Source: Partnerize

New Research: Is Legacy Technology Holding Back Affiliate Marketing Growth?

Findings from a new survey of 200 European organizations.

Source: Digital Doughnut

Events, Webinars, & Podcasts

Profitable Performance Marketing Podcast — The Complex World of Affiliate Compliance – Get To Know Your Liabilities

There are three main areas of compliance; get to know them in this episode.


The Affiliate Marketing Podcast — Unlocking New Affiliate Traffic in 2024: The Ultimate How To Grow Your Program Guide

Growth is the focus in this week’s episode with Lee-Ann Johnstone.

Source: Affiverse


Coupons: While They Work, Coupon Fraud Is Skyrocketing… Best Practices and Prevention

A snazzy infographic lays out data about coupons and how to effectively use them.

Source: Martech Zone

Looking for a Deal? Citi Launches New Browser Extension for Savvy Shoppers

Citi Shop is available to Citi cardholders.

Source: Business Wire

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