FMTC News
IPMA: FMTC Shortlisted for Best Performance Marketing Technology
September 17, 2021
January 24, 2024
This week in FMTC’s Affiliate Roundup: Best practices, tools, and a growth mindset are front and center this week. The PMA’s Board of Directors announce their top officers, Citi releases a coupon-focused browser extension for cardmembers, and Rakuten Advertising unveils a new AI-powered solution.
M&A, New Entrants, & Raises
Rakuten Advertising Announces AI-Driven Partnership Discovery Solution to Connect Advertisers with the Most Effective Publisher Partners
The announcement came during last week’s Affiliate Summit West.
Source: PR Newswire
Case Studies, Profiles, & Awards
Announcing PMA Officers For 2024
The four officers will lead the full Board of Directors.
Source: The Performance Marketing Association
Best Practices, Explainers, & Opinions
How to Succeed in Affiliate Marketing 2024
One in five marketers say affiliate is their top-performing channel — read more data and best practices.
Source: Outbrain
The Best Growth Driving Tools for Affiliate Marketers and Brands
Partnerize covers nine winning tools.
Source: Partnerize
New Research: Is Legacy Technology Holding Back Affiliate Marketing Growth?
Findings from a new survey of 200 European organizations.
Source: Digital Doughnut
Events, Webinars, & Podcasts
Profitable Performance Marketing Podcast — The Complex World of Affiliate Compliance – Get To Know Your Liabilities
There are three main areas of compliance; get to know them in this episode.
Source: RSS.com
The Affiliate Marketing Podcast — Unlocking New Affiliate Traffic in 2024: The Ultimate How To Grow Your Program Guide
Growth is the focus in this week’s episode with Lee-Ann Johnstone.
Source: Affiverse
Affiliate-Adjacent
Coupons: While They Work, Coupon Fraud Is Skyrocketing… Best Practices and Prevention
A snazzy infographic lays out data about coupons and how to effectively use them.
Source: Martech Zone
Looking for a Deal? Citi Launches New Browser Extension for Savvy Shoppers
Citi Shop is available to Citi cardholders.
Source: Business Wire