Affiliate Roundup: A New TikTok Partnership, New Shifts in Ad Tech, & More

The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer

This week in FMTC’s Affiliate Roundup: A new TikTok partnership is changing the way people can shop online. Ad tech is shifting, driven by the success of AI-powered tools, despite stricter data privacy regulations.

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• What would the potential breakup of Google mean for premium digital publishers?

• AppLovin’s recent 39% revenue growth, driven by its AI-powered AXON 2.0 ad tech, signals a major shift in ad tech.

• TikTok is partnering with influencer shopping app LTK, allowing users to purchase items directly from videos.

• Partnerize welcomes new Chief Product Officer and launches customer advisory council to shape the future of partnership marketing.

• Impact.com’s REST APIs make programs more scalable, flexible, and efficient.

• Binom provides cutting-edge affiliate tracking software that puts you in control, offering a high-tech experience akin to piloting a jet—without the bumps.

• YouTube rolls out a hyperlinked comments feature, linking random comments to Google search results.